Apple announces financial results for the fourth quarter of 2022, sales of iPhone and iPad are below expectations, but sales and profits exceed expectations

On October 27, 2022, local time, Apple announced its financial results for the fourth quarter (July-September) of fiscal 2022. Although sales of the iPhone and services sector fell short of analyst expectations, sales in the fourth quarter were 8.1% higher than the same period last year, recording $ 90.15 billion (about 13.21 trillion yen), diluting Post-commercial earnings per share exceeded analyst expectations.

Apple Reports Fourth Quarter Results - Apple

Apple (AAPL) earnings Q4 2022

Apple reports another record quarter but shows signs of lukewarm iPhone 14 demand - The Verge

According to Apple's fourth quarter 2022 financial results announced on October 27, sales increased 8.1% year-on-year to $90.15 billion, and diluted earnings per share increased 4% year-on-year to 1.29. It was a dollar (about 190 yen), both of which exceeded analyst expectations.

Looking at sales by product, iPhone's fourth quarter sales increased by 9.67% year-on-year to 42.63 billion dollars (about 6.25 trillion yen), iPad sales were 13.06% year-on-year A decrease of 7.17 billion dollars (about 1.5 trillion yen), sales of the service sector increased by 4.98% year-on-year to 19.19 billion dollars (about 2.81 trillion yen), both of which analysts forecast fell below In particular, analysts' forecast for iPad sales was 7.94 billion dollars (about 1.16 trillion yen), which was more than 10% below the forecast.

On the other hand, Mac sales increased by 25.39% year-on-year to 11.51 billion dollars (about 1.69 trillion yen), significantly exceeding the analyst forecast of 9.36 billion dollars (about 1.37 trillion yen) surpassed. In addition, sales of other product categories, including Apple Watch and AirPods, increased 9.85% year-on-year to $ 9.65 billion (about 1.42 trillion yen), which was also expected by analysts to reach 9.17 billion. It exceeds 10,000 dollars (about 1.34 trillion yen).

Annual sales increased 8% year-on-year to $394.3 billion (about 57.83 trillion yen), and annual diluted earnings per share increased 9% year-on-year to $6.11 (about 896 yen). . In response to this result, Apple's stock price rose by more than 1% in after-hours trading.

Apple CEO Tim Cook told overseas media CNBC that the fourth quarter results were affected by the strong dollar. Apple's revenue in the quarter was up 8.1% year-over-year, but foreign exchange had a negative impact of more than 6%. would have been,” argued Cook.

Cook also argues that while other smartphone companies are suffering from declining demand, iPhone sales are still strong, and more and more users are switching from Android smartphones to iPhones. ``If you look at third-party estimates of smartphone industry trends, Apple is clearly going against the industry trend,'' Cook said.

In addition, although the iPhone 14 series was released in the fourth quarter, sales included only eight days, and the sales of the iPhone Plus, which appeared late, were not included. Verge points out.

Apple didn't provide official guidance on its financial results for the first quarter of fiscal 2023 (October-December), but Chief Financial Officer Luca Maestri said he expected growth in first-quarter revenue. growth is expected to slow and that service sector growth could be adversely affected by the macroeconomic environment. “We don't provide revenue guidance, but we do provide directional insight,” said Maestri. Cook said Apple is slowing down the pace of hiring, telling CNBC, 'We are hiring with intention, and we have slowed down the pace of hiring.'

CNBC reported on Apple's earnings report that annual growth in the services sector, which includes Apple Music, Apple TV+ and App Store revenue, is only 14%, down from 16% in 2021 and 27% in 2020. pointed out. In addition, Apple has raised the prices of Apple Music, Apple TV +, and Apple One from October 2022, which is included in the first quarter of 2023.

Apple Music raises price, personal plan to 1080 yen per month - GIGAZINE

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