Facebook insists that 'iOS should be able to change the default app even in the messaging app'
With the latest version of the iPhone OS released on September 16, 2020,
Facebook Opens New Fight With Apple Over Messaging — The Information
https://www.theinformation.com/articles/facebook-opens-new-fight-with-apple-over-messaging
Facebook argues Apple should let its apps like Messenger be default on iPhone --9to5Mac
https://9to5mac.com/2020/09/25/facebook-wants-to-be-ios-default-messenger/
IDFA , an advertising identifier, exists on iOS. Historically, ads displayed on iOS have used this IDFA to track user activity and deliver targeted ads that are tailored to individual users. However, with the release of iOS 14, Apple revised its privacy policy to prevent apps from collecting and sharing IDFAs without the user's permission. In response to this change, Facebook complained about Apple's change, saying, 'The revision of the privacy policy of iOS 14 will make targeted advertising difficult and will drastically reduce advertising revenue.'
Facebook warns that 'iOS 14 privacy policy revision will make targeted advertising difficult and will drastically reduce advertising revenue' --GIGAZINE
Following this, Facebook has once again publicly criticized Apple. Facebook is targeting criticism for Apple's unique messaging apps for iOS, Message and iMessage . In addition, Facebook is being investigated by the antitrust subcommittee on suspicion of violating the antitrust law (antitrust law), but the company's CEO Mark Zuckerberg is an Apple messaging app during the hearing. Immediately after criticizing iMessage , Facebook criticized the iOS messaging app.
The iOS messaging app was criticized by Stan Chudnovsky, who works with Facebook's messaging app Messenger . He is a Facebook executive who is Vice President of Messenger. 'IOS is not an equal competition for developers developing messaging apps,' said Chudnovsky, arguing that Apple should open the door to third-party apps in messaging apps, like Google's Android. doing.
In contrast, Android allows users to default to third-party messaging apps. The Android version of the Messenger app also supports SMS . However, overseas media The Information said, 'Apple's genuine messaging app and iMessage app are an important part of the iPhone and iPad function set, so Apple can open the messaging function in iOS at least unless forced. The sex is low. ' 'Facebook has long asked Apple to consider allowing Apple to change its default messaging app,' Chudnovsky told The Information.
In addition, 9to5Mac of Apple related media said, 'It is unlikely that Apple will be able to set third-party apps as the default messaging app for iOS,' but 'even if Facebook fails to achieve its purpose, the world It's okay if the regulators inside are paying attention to Apple and putting pressure on it, 'he speculates on Facebook's side.
In addition, on September 24, 2020, we requested a change in the guidelines of the App Store, and app developers such as Epic Games and Spotify have collaborated to launch an organization called Coalition for App Fairness . Facebook doesn't belong to the organization at the time of writing, but Sarah Maxwell, a spokeswoman for the organization, said in a statement, 'Users need the best apps for themselves, such as music, email, and chat.' You should be free to choose according to your needs, 'he said, and said that the default apps for all services should be freely changeable.
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