Spotify plans to implement a mechanism that allows payments and app downloads from sources other than the App Store
As Apple's stronghold, which had prohibited app downloads and in-app payments not via the App Store, will crumble due to the enforcement of the EU's Digital Markets Act (DMA), music distribution service Spotify will allow payments from its own apps and services and apps. It has been announced that preparations are underway to allow downloading.
The DMA Means a Better Spotify for Artists, Creators, and You — Spotify
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https://www.theverge.com/2024/1/24/24048561/spotify-dma-eu-apple-app-store-epic
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https://www.theverge.com/24049014/apple-epic-court-ruling-developer-tax
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Apple only allows in-app payments through the App Store, and charges fees of up to 30%. Furthermore, the route for installing apps on iPhones and other devices is limited to the App Store, which is considered by regulatory agencies in some countries to be ``hindering market competition.''
With the enactment of the Digital Markets Act in the EU, which strictly regulates major IT companies such as Apple, Apple will be required to distribute iOS apps outside of the App Store in the EU by March 7, 2024, and within the app. You were asked to authorize the use of a third-party payment platform at the time of purchase. However, it is not yet known how Apple will comply with the regulations, and it is possible that individual companies will not be free to allow payments outside of the App Store.
Spotify is also struggling with Apple's capture strategy, and until now it has not been possible to make payments or change plans within its own app, and it has not been able to make payments or change plans within the app, as well as information on the price, sales period, and purchase method of new products, campaigns, audiobooks, etc. It seems that they were not even able to make an announcement.
On January 24, 2024, Spotify released a statement welcoming the implementation of the DMA, and is making preparations to enable payments on the Spotify app in the future and to install other Spotify apps from its own service. I made it clear that I am.
This will allow the Spotify app to display price information for subscriptions, audiobooks, etc., and will also clearly notify you of upcoming releases within the app.
Furthermore, by enabling in-app payments, users will be able to change plans with just a few taps within the app, as well as be able to purchase items directly within the app and watch them immediately. It seems that it will be brought. The implementation of the DMA will also allow apps such as Spotify for Artists and Spotify for Podcasters to be downloaded from Spotify's official website.
However, it is still unclear how Apple will comply with the Digital Markets Act, and the fee-free payments that Spotify expects may not materialize. According to the Wall Street Journal, Apple has been planning for more than a year to respond to these changes, and the conclusion it has reached is to 'reduce Apple's ability to review apps provided outside of the App Store.' 'We will continue to collect fees from developers.'
A lawsuit was filed by Epic Games, the developer of the game 'Fortnite,' regarding Apple's imposition of fees on in-app payments. A California court has decided that this is the case. However, this is only allowed for apps for the United States, and strict display rules are also imposed on the insertion method, and Apple will take a fee of up to 27%, so Epic Games has taken the stance of filing an objection, stating that ``the fundamental problem, the fee structure, has not been improved.''
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If you follow Apple's rules and insert external links, users will be shown a warning screen every time they select a link, and the payment flow will be reversed, creating an undue burden on users. Regarding the 27% fee, it is possible that the fee will be higher than the original fee, considering the fee if the app developer contracts with a third-party payment processor.
App developers in each country are paying attention to how Apple, which wants to maintain the ecosystem at all costs, will deal with EU regulations.
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