Pointed out that Apple does not collect a 30% fee from Facebook ads



Apple has been criticized as 'the fee charged to app developers is too high', and it has developed into a legal dispute. However, on the other hand, although Facebook and Instagram ads fall under 'in-app purchase', it is pointed out that Facebook does not collect fees.

393: We're the Bit Company — Accidental Tech Podcast — Overcast
https://overcast.fm/+R7DV02KMM/1:09:00



Apple collects 30% of sales from vendors when users make purchases within the iOS app. This fee has been criticized for a long time as ``outrageous rip-off'' and ``narrowing the user's choice'', and in August 2020, Epic Games, the developer of ``Fort Knight'', has also developed itself to sue Apple . ..

However, on August 27, Accidental Tech Podcast said in a podcast, 'Instagram ads are in-app purchases, but Apple doesn't charge a 30% fee.' Spencer Dailey, who was listening to the podcast, said, 'Apple is also collecting for Airbnb , which provides experience in remote areas,' and if Apple really collects fees for Facebook and Instagram ads I pointed out that it is a big problem if I exempt.



Dailey's Twitter post was also talked about in the Hacker News startup community.

This is a great question, and it made me think a lot! So Apple differentiates a ... | Hacker News
https://news.ycombinator.com/item?id=24298812



Among them, a user called 'tomas reimers' has described some interesting findings. According to tomasreimers, Apple offers in-app purchases 'products that enhance the in-app experience,' such as in-game purchases, 'subscriptions' (Netflix, Washington Post, The New York Times, etc.), and 'physical things. The target of the fee is defined by establishing categories such as 'Purchase' (Amazon etc.) and 'Products/services consumed outside the application' (Uber, Lyft etc.). However, some of the products that can be purchased within the application are ambiguous as to whether they meet the definition.

App Store Review Guidelines-Apple Developer
https://developer.apple.com/app-store/review/guidelines/#in-app-purchase

Ads are considered to be 'products and services provided outside the application', not to extend or improve the experience in the application, but Apple has so far paid a fee for communication between developers and consumers. It is presumed that it did not cover business-to-business transactions. On the other hand, as the use of Facebook advertisements and Instagram advertisements has expanded, not only companies but also individuals have started to advertise, and the situation of using advertisements has changed. For this reason, if you promote not only Facebook but also TwitterLinkedIn or dating application, there is a question as to whether Apple should collect a fee for the generated sales.

In addition, Michael Potuck of 9to5Mac , an Apple-related news site, commented , 'Maybe Apple is considering Facebook advertising as one of the 'products and services provided outside the application' category'. I will.

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