Valuable material showing that Facebook has been targeting advertising business from the beginning with sexual orientation, human relations, political tendency
Facebook was launched in 2004 by the then Harvard student Mark Zuckerberg and his classmate Eduardo Sovereign under the name 'The facebook'. As of 2020, Facebook is the world's largest advertising company on par with Google, but the “2004 Facebook advertising materials”, which show that we have been paying attention to advertising revenues since our founding, have been released.
How Eduardo Saverin sold Facebook ads in 2004-Digiday
Saverin met Zuckerberg in the first year of the university, and in the second year he became the co-founder of The Facebook for Harvard students to interact and act as CFO. It was Mr. Saberin flew to New York to sell advertisements immediately after The facebook was released, and one of the people who met Mr. Saberin said that he had saved the facebook advertising materials at that time. The news site Digiday has obtained this material and has posted it online.
Facebook ads in 2020 provide advertisers with social ads that are delivered through the actions of acquaintances and friends, but The facebook at that time was an advertisement standardized by the interactive advertising bureau (IAB), an online advertising industry group. I was using the unit. Meanwhile, Mr. Saberin emphasized that, like Facebook in 2020, targets can be set for each sexual orientation and student dormitory.
This is the cover of the advertising material. 'Study is skipped, study is ignored. Students have been crazy for hours in front of computers. The facebook was a huge success on campus,' said a sentence in the university newspaper. I am.
The page 'What is The facebook?' gives a screenshot of how The facebook looks to users, a description of the elements displayed on the page, and an overview of how the service works. Since it was an SNS for college students, it seems that at that time, the user's 'department information' was also registered and the 'user's class schedule' was automatically constructed.
In the image below, the lesson schedule for the subject selected by the user is displayed on the right. In addition, 'random people' on the page 'persons who selected the same department' are displayed on the page, and advanced search was also possible.
It is also shown that The facebook, which was released on February 4, 2004 at Harvard University, has spread to 20 universities including famous universities in the two months leading up to April.
Of 70,000 users, Ivy League is 55%, and other universities are 45%. The attributes are 87% for students, 11% for graduates, 2% for faculty members and staff, and 48% for males and 52% for females. 92% of SNS for college students is in the age group of 18-24 years.
In addition to providing banner advertisements, content-linked advertisements, and link advertisements on the 'Online Marketing Service' page, we also offer universities, degrees, specialized fields, grades, residence, age, gender, sexual orientation, and birth city. /State/Postal code ・Relationships and preferences ・Interests ・Clubs and occupations ・Political trends ・Number of friends on campus ・Site browsing conditions are targeted.
Finally, the contact information of Mr. Saverin was written.
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