At last, AI catches human catch copies and JP Morgan adopts AI catch copies
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As the future where AI will do much of human work is predicted, it is actually happening that marketing is automated by machine learning . Then , JPMorgan Chase announced that it will incorporate AI into display adverts and e-mail catchphrases. The catch phrase made by AI may even have a doubled CTR than human-made ones.
JPMorgan Chase Taps AI to Make Marketing Messages More Powerful-WSJ
https://www.wsj.com/articles/jpmorgan-chase-taps-ai-to-make-marketing-messages-more-powerful-11564482606
Chase commits to AI after machines outperform humans in copywriting trials | AdAge
https://adage.com/article/cmo-strategy/chase-commits-ai-after-machines-outperform-humans-copywriting-trials/2187606
JPMorgan Chase announced that it has signed a five-year contract with Persado , a marketing company that incorporates artificial intelligence (AI), to create a catch phrase for display on email and in a browser.
According to JPMorgan Chase, the catch copies produced by Persado's machine learning produced better results than those produced by humans. Specifically, machine-caught adverts have a higher click rate than human-generated adverts, and in some cases have a click rate greater than doubled. For example, in the case of machine learning, we have changed the catch phrase that human beings say 'the money will be born from the equity in your home' to something like 'it is true-you can release the money from the equity in the house'. The JPMorgan Chase explains that such a choice of words has improved clickthrough rates.
by Green Chameleon
Kristin Lemkau, a JPMorgan Chase marketing representative, has shown that machine learning can be a great help in capturing people's minds in the marketing arena, 'Persado's technology is incredibly promising' This technology makes catch copies and headlines that marketers will not make, based on objective judgment and experience. '
The details of JPMorgan Chase's and Persado's contract details have not been disclosed, but Yuslar Efrati, Persado's chief customer officer, has announced that it will use machine learning in display advertising, Facebook advertising, direct mail, etc. You JPMorgan Chase's internal organization has not been planned due to the incorporation of machine learning in marketing.
Persado's CEO Alex Vratskides says of his technology, 'the same thing that a calculator did on behalf of a researcher in the 1950s,' 'a natural advancement in technology that improves human work.' . 'This technology gives the creative marketing community insights and accountability based on data. When asked' Why is this word used? 'Marketing creatives have no answer but Persado Have mathematical answers. '
Although JPMorgan Chase is the first company to introduce Persado's AI into the entire platform, it seems that there are many companies under consideration, and the flow of AI being incorporated into marketing starting from this seems to accelerate is.
Meanwhile, Uber reports that a third of the marketing department will be fired.
Uber Lays Off 400 as Profitability Doubts Linger After IPO-The New York Times
https://www.nytimes.com/2019/07/29/29/technology/uber-job-cuts.html
Uber Lays Off 400 Employees From Marketing Team
https://www.forbes.com/sites/rachelsandler/2019/07/29/uber-lays-off-400-employees-from-marketing-team/#151edc234967
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in Software, Posted by darkhorse_log