Aug 13, 2021 15:00:00

There is a possibility that the mail delivery tool 'MailChimp' will be acquired for about 1.1 trillion yen

It turns out that MailChimp , a provider of digital marketing tools, is considering selling its business. The sale could be over $ 10 billion.

Mailchimp Said to Explore Sale at $ 10 Billion-Plus Valuation --Bloomberg
https://www.bloomberg.com/news/articles/2021-08-11/mailchimp-is-said-to-explore-sale-at-10-billion-plus-valuation

Report: Marketing automation giant Mailchimp considering $ 10B + sale --SiliconANGLE
https://siliconangle.com/2021/08/12/report-marketing-automation-giant-mailchimp-considering-10b-sale/

MailChimp is a startup that provides marketing tools that use email, as well as tools for web design and performing marketing tasks. It is primarily used by e-commerce distributors to send promotional and promotional emails to their customers.

In addition to selling the company, MailChimp is also considering selling non-controlling interests, according to information Bloomberg got from sources. MailChimp's profit before interest rate tax in 2020 is said to be about 300 million dollars (about 33 billion yen). Investment bank Needham & Company's Scott Berg said, 'MailChimp reported $ 700 million in revenue in 2019, which is an estimated pre-tax profit and a comparison with competitors. Given that, MailChimp could be worth $ 7 billion to $ 11 billion. '

MailChimp was founded in 2001 and was a paid marketing software at the time. When the service was made freemium in 2009, the number of users increased rapidly, and in 2014 it grew to the extent that it was installed 450,000 times a year. MailChimp is now sending as many as 10 billion marketing emails a day.

Normally, such startups get money from investors to grow their business, but MailChimp has never been invested and the company is wholly owned by the founder. It is said that the companies that are proclaiming acquisitions include major technology companies that sell software for enterprises, but if the acquisition is to be done, the acquiring companies are expected to grow significantly in profits. That is.