It is decided that 'MailChimp', an e-mail newsletter creation and distribution tool, will be acquired by accounting software 'Intuit' for over 1.3 trillion yen.

MailChimp , a marketing tool that uses email, will be acquired by Intuit , a tax filing and financial software company, for $ 12 billion, announced on September 13, 2021. I did.

Big News from Mailchimp
https://mailchimp.com/big-news-from-mailchimp/

Intuit to Acquire Mailchimp --Intuit®: Official Blog
https://www.intuit.com/blog/news-social/intuit-to-acquire-mailchimp/

Intuit Inc. --Intuit to Acquire Mailchimp
https://investors.intuit.com/news/news-details/2021/Intuit-to-Acquire-Mailchimp/default.aspx

TurboTax maker Intuit to buy Mailchimp for about $ 12 bln in a data play | Reuters
https://www.reuters.com/business/intuit-buy-mailchimp-about-12-bln-cash-and-stock-deal-2021-09-13/

The acquisition will be both cash and equity and will be completed by the second quarter of 2022. The acquisition is expected to increase Intuit's revenue per share in 2022. Intuit acquired the personal finance company Credit Karma for $ 7 billion (about 77 billion yen) in 2020, but the acquisition amount of 12 billion dollars is the highest ever for Intuit.

MailChimp is a startup founded in 2001, with pre-tax profit in 2020 of about $ 300 million and its corporate value of $ 7 billion to $ 11 billion (about 1). It is estimated to be trillion 100 billion yen). It was reported in early August 2021 that MailChimp was considering selling it.

There is a possibility that the mail delivery tool 'MailChimp' will be acquired for about 1.1 trillion yen --GIGAZINE

In a statement, Intuit said, 'Finding new customers is the biggest challenge for SMEs, and more than a quarter of them have difficulty retaining existing customers. Nearly three-quarters do not employ customer relationship management solutions. MailChimp advances our mission to promote prosperity in consumers and small businesses around the world. '

MailChimp CEO Ben Chestnut also said that he and his partner Dan Kurzius were born in the family of a small business owner: 'From the beginning, we want to help small businesses grow. It was our DNA and our mission at Mailchimp. '' We are excited to join forces with Intuit to share the acceleration of our evolution. ' I commented.

MailChimp will continue to be maintained as the same brand after the acquisition. “Customers and partners want new features and consistency, and we plan to move forward with Intuit to meet those needs,” said Chestnut.