Apple publishes the memorial page 'The App Store turns 10' looking back over the App Store's decade

The App Store which Apple published on July 10, 2008 is about to be celebrating its 10 th anniversary. The App Store which started with about 500 titled apps has reached the peak of 2.2 million titles at the beginning of 2017, and after that the App Store is kept its momentum though it decreases somewhat. Apple has released the page " The App Store turns 10 (App Store is 10 years old)" that looks back on the App Store 's decade.

The App Store turns 10 - Apple
https://www.apple.com/newsroom/2018/07/app-store-turns-10/

First of all, comments by Phil Schiller senior vice president and others are posted on the memorial page. Mr. Schiller said, "The App Store was the first ten years and it has outperformed our highest expectations," he says about the success of the App Store. With the App Store and the apps provided there, the lives that people have dreamed come true, Mr. Schiller is hoping for what the App Store will bring in the next 10 years.

The App Store has also changed the form of the software market. Until 2008, many of the software on the market was occupied by products from big vendors, and places where small developers were active were limited. However, with the appearance of the App Store, people can easily get an application on iPhone, iPad, etc. and have a platform that can be sold at a cheap price, so until then, they can also be active in small and medium-sized software companies at the end A stage appeared.

Changes brought about by the App Store and the app are not just people's lives. Even in the business world, a clear flow of "mobile first" was born. The smartphone penetrated into people's lives by the fact that a small computer got on the palm and it was able to have a high function which was impossible to realize with conventional mobile phones, smartphones penetrated into people's lives, and various new business was born along with that Did.

Thanks to smartphones and applications, it has become possible to post easily from the city to SNS such as Facebook, Twitter, Instagram, etc. Services such as Uber of dispatch service can not be done without application. In addition, in recent years mobile payment service by Apple Pay has started, and by using GPS and Bluetooth beacon it is possible to provide fine-grained service according to individuals and circumstances, etc. Citing newly born services As much as I can do. The app has changed the appearance of society for a considerable time.

The application not only changed living and business, but also changed the form of the game greatly. Not only the terminal-like type games similar to the mobile game machines until then, as well as smartphone application games, new content emerging from their mobile performance appeared. For example, "Pokémon GO" where the user's place is an important element in the game can be said to be a new genre game that could be realized because the GPS function is equipped in the terminal. Also, it is the result of integrating various functions of the smartphone that it seems that Pokemon exists in the real world with the AR function using the camera.

The word "in-app billing" was born largely due to the appearance of the App Store. Until then, purchasing an application and various optional functions used in that application was mostly using a credit card, but the App Store is to implement purchase procedures easily and safely by implementing the settlement function as a platform Enabled. In addition, this means that application developers can easily collect application fee. In-app billing function appeared in 2009, and the amount paid to application developers by July 2010 one year later actually reaches as much as 1 billion dollars (about 90 billion yen at that rate) .

In 2011, the subscription system starts, and by 2016 the category is expanded to 25 kinds including "game", "kids", "health". "Netflix", "LinkedIn", "Sing! By Smule", "Dropbox" etc are using this function, and the amount paid to the application developer by June 2018 is actually 100 billion dollars It will be 1,000 billion yen).

"Video streaming service" is spreading through the development of mobile applications and high-speed communication networks. Hulu, Netflix, Amazon's "Prime Video", and so on, as long as you have a network line you can now watch your favorite TV programs and videos at high image quality, but this is only until 10 years ago What I could not think about. Again, a business for content providers has been born, but on the other hand, there is a strong social change, so that reverse winds will occur against existing television media.

Applications are also used to improve the creativity of children. Applications that allow children to enjoy various experiences such as "painting application" which can rewrite as much as possible by making full use of the unique functions of digital equipment have been provided. In addition, with the introduction of Apple Pencil that can be used with iPad Pro, its creativity has further increased, and applications are now being used for full-fledged professional use. In addition, the application is utilized even in the educational field such as children's and student's learning support.

One of the examples where the application has changed the lives of people is change in areas such as healthcare and fitness. By wearing the iPhone body you can now measure and record the number of steps and exercise, and you can now easily measure your pulse measurements and fitness by using it with Apple Watch. In addition, like the example of a man saved lives as a result of Apple Watch detecting a pulse abnormality, events that apps played a critical role in human health often became visible.

The application is useful even in the life of a physically handicapped person. iPhone and applications are also used to realize convenient functions for those who need special care, as can be seen in the "Accessibility" item on the iPhone setting screen. It has become possible for anyone to have various functions such as voice reading application "Voice Dream Reader" and "CP Channel" that supports people with various obstacles, if any one iPhone is available, It can be said that.

As the world of the application expanded widely, the community of people who made that application grew big. Since 2013, Apple has held a global developer conference "Worldwide Developers Conference (WWDC)" every year, and has continued activities supporting application developers' efforts among them. In 2017 WWDC, Mr. Wakamiya Masako who was a 82-year-old Japanese woman who was recognized as "the world's oldest app developer" was also introduced to the memory. The worldwide connection through application development is spreading from the App Store.

In 2017, the App Store made a big change and made the item "Today" appear. The topic apps and useful apps are being introduced in the daily change here and it is a place where you can expect to meet new applications. There are 500 million accesses per week in the Appe Store, and it means that about 1 million views of traffic are generated in the application picked up in "Today".

One of the most promising areas in the future is the field of "AR (augmented reality)". Apple released a platform "ARKit 1.0" that realizes the AR function in 2017, making it possible for everyone to use the AR function using the iOS terminal. After that, as of July 2018 the number of AR related applications provided on the App Store has grown to exceed 3000 titles. AR technology is a field expected as a technology to change people's lives, society, business, it seems that there is no doubt that smartphone applications will greatly contribute to its development.