Sep 07, 2023 19:11:00

iOS users tend to spend more money in app stores than Android users and are rated as ``7.4 times more valuable as a user.''

Comparing the iOS app store 'App Store' and the Android app store 'Google Play,' a 2018 study showed that

App Store's revenue is twice as much as Google Play's , but the difference has remained the same since then. It has not shrunk at all, and once again a report has been published stating that ``iOS users are more valuable than Android users when considering the number of users.''

iPhone users spend seven times more on apps than Android users - 9to5Mac
https://9to5mac.com/2023/09/06/iphone-users-spend-apps/

The Value of a Customer - Asymco

http://www.asymco.com/2023/09/05/the-value-of-a-customer/ (Internet Archive)

Horace Dediu, an analyst with a wealth of information about Apple, has experience developing apps for both iOS and Android at least 10 years ago. I heard that 'iPhone users are worth about 4 times as much as Android users' based on that information. Twice as much revenue with half the number of users means iPhone users spend four times more than Android users.

At this point, it was just Mr. Dediu's 'rule of thumb,' but since then legal requirements have forced companies to disclose various information, so it is possible to know the situation in 2023 more accurately.

According to the data, in Europe, the App Store has 123 million users and Google Play has 284.6 million users. This percentage is close to what Mr. Dediou once heard. However, when spread across the world, the App Store has 650 million users and Google Play has 2.5 billion users, making ``the number of Android users four times that of iOS.''

On the other hand, in 2016, App Store revenue will be $29 billion (approximately 4.28 trillion yen), Google Play will be $15 billion (approximately 2.21 trillion yen), and App Store revenue will be $81 billion (approximately 11.94 trillion yen) in 2022. Yen), Google Play is $ 42 billion (about 6.19 trillion yen), and in terms of ratio, both are 'App Store is 1.93 times that of Google Play'.

The following graph was created by Mr. Dediu from these results. The amount that one user spends on the app store per month is $ 10.4 (about 1,500 yen) on the App Store and $ 1.4 (about 210 yen) on Google Play. From this, Mr. Dediu says, 'iOS users are worth 7.4 times more than Android users.'