Pointed out that "AMP correspondence of mail" is a bad idea that erases the merit of e-mail

Google also as an email serviceAMPExpanding functions "AMP for EmailWe announced, but we provide e-mail serviceFastMailAnnounced that "This will impair the original value of the mail, FastMail will not take AMP compliance."

Email is your electronic memory | FastMail Blog
https://blog.fastmail.com/2018/02/14/email-is-your-electronic-memory/

You can see how the mail service can be changed by "AMP for Email" by following articles.

AMP of web speeding framework promoted by Google supports e-mail, introduction also to Gmail in the second half of 2018 - GIGAZINE


"AMP for Email" is a function to extend AMP to the mail service, and it will be possible to have interactive function by e-mail. For example, when a sale mail from a travel reservation service arrives, it is common for all sale items to be sold at the time of opening the mail, which will hurt the user's experience. Since AMP for Email can embed interactive information in the mail body, you can display the latest information at the time of viewing the mail.


At first glance, AMP for Email, which seems to be a wonderful improvement that mail service turns into more functional and convenient, is pointed out that FastMail's CEO Bron Gondwana is a bad idea to detract from the value of email.

"The value of e-mail" pointed out by Gondwana CEO means "the e-mail content does not change." According to Gondwana CEO, there are chat, social networking etc. besides e-mail contents to communicate the message, but there is no service (contents can not be changed accurately) as much as the e-mail. And because of the nature that this content does not change, it can function as a tool to trace ambiguous memory, can be used in business scenarios such as negotiations and contracts, and in some cases can act as legal evidence Godwana CEO thinks that this is an important value of e-mail. Google will appeal as an interactive change in merit, but it can be rather a disadvantage.

For Gondwana CEO, it is a very important value that the mail is static and unchanged, and this is the same for FastMail. FastMail thinks that user's data (mail content) is user's, protecting it and keeping it unchanged is a promise to protect as a mail service FastMail changes to change the value of mail suddenly He says he will take a skeptical stance. Therefore, it seems to take a cautious stance to deal with AMP for Email. If it is clear from the user's voice that FastMail's idea is wrong, it is a policy to respond flexibly, but at the moment there is no plan to deal with AMP for Email.