AMP of Web speeding framework promoted by Google responds to e-mail, and introduction also to Gmail in the second half of 2018

By combining multiple optimization processes, a framework that makes the Internet experience on mobile terminals faster and more comfortable "AMP"The AMP project that newly developed the function for e-mail"AMP for EmailWe announced.

Bringing the power of AMP to Gmail
https://www.blog.google/products/g-suite/bringing-power-amp-gmail/

Accelerated Mobile Pages (AMP) is an open source framework established in 2015 to speed up the display speed of mobile web pages. You can understand what AMP is like by reading the following article.

New standard "AMP" that can display mobile page without waiting time Super mobile mobile experience is comfortable - GIGAZINE


AMP started to help the website operator, but more than two years have passed since its birthFunction gradually expandedIt is now and it is now one of the best ways to build web pages. AMP who succeeded in leaving great results on the website related matter further decided to tackle "modernization of the e-mail" in order to further improve the user's Internet experience.

And it came into being, introduced the power of AMP to an e-mail service like Gmail "AMP for Email"Google wrote," It's a powerful tool for developers to create a more interactive and practical e-mail experience. "

Actually "AMP for Email" is born, you can complete various tasks on e-mail. What is it all about? For example, when confirming the attendance of some event for multiple people, usuallyAttendance management toolWe will check your attendance using. In this case, the secretary's person should send the URL to the candidate by e-mail, the candidate side will have to jump to the web page by clicking on the URL and enter the attendance information there. However, using "AMP for Email" makes it possible to finish entering attendance information on the mail without having to bother opening the URL in the text.

According to Google, more than 270 billion e-mails are exchanged on the Internet every day, checking flight information, checking news, buying some items, etc., the user can take various actions I am taking. "AMP for Email" will make it easier to update the information on the e-mail to the latest state, so that it will be possible to prevent situations such as "the content of the mail is out of date".

Companies such as Pinterest, Booking.com, and Doodle have introduced "AMP for Email" already, so you can see clearly what kind of things can actually be done on e-mail.

Pinterest allows you to check and save items on e-mail.


At Booking.com you can check not only the photos of the hotel on the e-mail, but also check the latest availability.


Doodle makes it possible to select contact for attendance confirmation from the e-mail.


At the time of article creation, a preview version of "AMP for Email" has been released, and Google revealed that in the latter half of 2018 Gmail also supports "AMP for Email". How to use Developer Preview version of "AMP for Email" with GmailBringing the power of AMP to emailPlease access and sign up. Also for people who can not imagine the idea of ​​introductionG Suite Developers BlogAn example is published in.

Since AMP is an open source framework, it is published on GitHub of source code sharing site, and "AMP for Email" is explained on the following page.

AMPHTML Email · Issue # 13457 · ampproject / amphtml · GitHub


"AMP for Email" is supported at the time of article creation as follows.

Dynamic content
· Amp-form
· Amp-selector
· Amp-bind & amp; state
· Amp-list
· Amp-mustache

presentation
· Amp-accordion
· Amp-carousel
· Amp-sidebar
· Amp-image-lightbox
· Amp-lightbox
· Amp-fit-text
· Amp-timeago

media
· Amp-img
· Amp-anim