Cannabis that is legalized in America may become a "second craft beer"

ByAnthony Tenorio

In the United States, the number of states that gradually allow the use of marijuana (marijuana) is increasing, and the use of cannabis is legal in both 29 provinces and Washington, D.C. at the time of article writing for medical use and preference. Most of them are legalized by the intention of the residents, and entrepreneurs who aimed at finding business opportunities there are promoting their efforts.

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http://www.syracuse.com/business-news/index.ssf/2017/11/budweiser_weed_craft_beer_greenrush.html

Mr. Chris Berglave, who once served as head of the marketing department at Anheuser-Busch, which manufactures and sells the beer brand "Budweiser", is currently devoting efforts to creating a system for full-fledged marijuana companies. Mr. Bergrave, who is from Belgium and now 52 years old, has already made two investments in this field, and at the same time a startup aiming for "Amazon of marijuana world"GreenRush GroupI am appointed as an advisor to the company. The GreenRush Group recently had about 3.6 million dollars (about 400 million yen)Series A roundWe have successfully raised funds.

Although the Netherlands and others are familiar with cannabis as a legal area, actually the wave of legalization is spreading even in the United States. Regions in which cannabis is partially or fully legalized as mentioned above are 29 states and Washington, DC, and on a population basis, one in five Americans legally uses cannabis It is possible. Nonetheless, there are many people who have opinions in opposition to the legalization of cannabis in the United States, and the numbers of both are in a state of antagonism.

State Marijuana Laws in 2017 Map


Medical cannabis is recognized in 21 states, and 8 states and Washington D. C. have banned taste cannabis, new industries are growing there. According to the data of 2016, sales related to cannabis go up to 6 billion dollars (about 680 billion yen) in the industry as a whole, and in 2010 the huge industry of about 50 billion dollars (about 5.5 trillion yen) in 2026 It is predicted to be.

Mr. Bergrave is not the only one that aims at becoming a huge industry. American giant beer companies are also entering this field, Constellation Brands, which develops "Corona Beer" in the United States, to invest in Canadian Cannabis Medical Cannabis company based in Canada Has been announced. Mr. Bergrab says "This is just an introduction" about this movement and shows that it is the world's fastest growing industry. The reason is "Because people want it, it is risky to ignore that though consumers are looking for something."

Once, in the United States only 12% of people desire cancellation of cannabis. However, according to Gallup 's data of October 2017, 64% of people support cannabis lifestyles. The fact that most of this legalization flow comes from referendum votes can be said to be the result of public opinion being changed drastically.

Cannabis support in America exceeds the unsupported number of inversion phenomenon - GIGAZINE


Mr. Berglave compares the spread of cannabis spreading to the movement of the former "craft beer". Craft beer was also a genre that initially gained popularity in some limited areas but has gained popularity rapidly from a certain point of time and now has a solid position in the beer industry . Mr. Bergrave says it is no wonder that this trend will happen to marijuana.

Mr. Bergrave's GreenRush Group provides consumers who use cannabis, dispensers that provide cannabis, and a technology platform that connects deliveries that deliver goods. That model was exactly like an example of Amazon, which started from an online book store and became a huge online retailer, at the company, in preparation for the day of the "full cannon cancellation" day that may occur someday Stage. At the state level cannabis is beginning to be lifted in the United States, but at the federal level cannabis is illegal. For this reason, gigantic companies such as Amazon are seen as hesitating to enter this field.

Nonetheless, investing in the hemp industry is not related to risk. Jeff Sessions Attorney General of the Trump regime has clearly opposed the legalization of marijuana. Under such circumstances, the Constellation Brands who decided to invest in the hemp industry are in a state to say "challenged taboo". However, Mr. Bergrave thinks that this movement will continue in the future and states that "Because the company does not want it, but consumers want it."

ByMike Mozart

In Japan, the possession of marijuana is prohibited by the Cannabis Control Law. Although it is out of the scope of use, although the movement is taking place worldwide, it is necessary to understand well that Japan can do something similar if doing something similar.

Cannabis control law "possession" is illegal but "use" is not covered ... What is different? - lawyer dot com
https://www.bengo4.com/c_1009/c_1296/n_5365/