Uber Eats launches cannabis delivery in Canada, other business expansion measures

Delivery service Uber Eats has started delivering cannabis in Ontario, Canada. Uber officially launched its advertising department on October 19, 2022, and has launched various business expansion measures.

Uber Eats in Toronto adds weed to its delivery offerings | Leafly
https://www.leafly.com/news/strains-products/uber-eats-leafly-toronto-delivery-weed

Uber Eats now delivers cannabis in Canada | Engadget
https://www.engadget.com/uber-eats-cannabis-delivery-canada-toronto-142831893.html

Cannabis delivery is done in partnership with cannabis marketplace Leafly.

According to Leafly's announcement, the service is available to Toronto citizens over the age of 19. If you place an order with a local licensed cannabis store using the Uber Eats app, it will be delivered by CanSell certified staff, a cannabis retail sales program in Ontario. Cannabis became legal in Canada in October 2018, so the rollout of the service isn't breaking the law.

It should be noted that this is the first case that `` cannabis delivery '' is realized by the world's major third-party delivery services. There are other countries and regions where cannabis is legal, but for example, California claims that it has the right to ban cannabis delivery companies, and Washington also prohibits legal cannabis delivery. increase.

“We are partnering with industry leaders like Leafly to help provide retailers with safe and convenient options for Toronto citizens to obtain legal cannabis,” said Laura Kassim, general manager of Uber Eats Canada. This will help combat the illicit market and reduce drug-induced driving injuries.'

Uber officially launched its advertising department on October 19, 2022 and is working to expand its business. The newly announced 'Uber Journey Ads' plans to deliver advertisements to 120 million monthly active users by utilizing Uber's usage data in both the dispatch business and the delivery business. .

Over 40 brands have already partnered with Journey Ads. Consumers were in contact with the ad content for about two minutes, and it seems that brand performance improved by 2 to 6 times compared to other benchmarks.

Uber Launches Dedicated Advertising Division To Serve The World's Biggest Brands | Business Wire
https://www.businesswire.com/news/home/20221019005349/en/Uber-Launches-Dedicated-Advertising-Division-To-Serve-The-World%E2%80%99s-Biggest-Brands