Is Google considering installing ad blocking features as standard on Chrome?

byChristian Heilmann

Google Chrome has extensions to block advertisements such as "Adblock Plus" and "uBlock Origin", but The Wall Street Journal reports that Google is considering standard installation of ad blocking function on the browser itself It is.

Google Plans Ad-Blocking Feature in Popular Chrome Browser - WSJ
https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233

The advertisement banner's posting is also one of the revenue sources of websites and application developers, and is the representative portal site in JapanYahoo! JAPANAs well as various sites / web services / applications. If you include a text link like a sponsored link shown above in Google's search results, it may be less for you to see a page with no ads.

However, there are also people who think that they do not want to display because there is also a machine power on the display of something different from what they want to see, so in Firefox, Chrome etc. Extensions to block advertisement display It has become quite popular existence.

Usable "ad block extension" 10 selections - GIGAZINE


According to The Wall Street Journal, Google is considering introducing this "ad blocking function" as Chrome as a standard function rather than as an extension.

In March 2017, the group of advertising industry, Coalition for Better Ads (Coalition for Better Ads) as "advertisement below consumer acceptable threshold", "pop-up advertisement", "automatic playback video advertisement with sound" With countdownPrestressed advertisement(Advertisement appearing on the front of the screen) ", but this type of advertisement seems to be blocked by the blocking function under consideration.

Also, in some cases, not only the corresponding advertisement but also all advertisements displayed on the site where the ad is displayed may be blocked.

According to NetMarketShare which summarizes IT-related statistical information, Chrome 56 is 36.75% at the top desktop browser share as of March 2017, and it is the leader. Chrome 45 (5.72%) in the third place, Chorme 49 (3.15%) in the eighth place, Chrome 57 (2.06%) in the ninth place, bringing these together close to 50%.

I also summarize statistical informationStatCounterAccording to the browser share as of March 2017, Chrome is 52.81%, exceeding half.

If you really want Chrome to have ad blocking features as standard, it seems to have quite a big impact, but for the moment Google declined to comment on this.