"The spread of lie news" is not the most problematic issue of the media

In the presidential election, Facebook received criticism as being using female ad networks to display false news. As can be seen from this, in 2016 "false news" was pointed out as a big problem of the media, but in fact the "media that puts lie news" is not new. So, what is the "real problem" that the media currently possesses as of 2017, the news siteVox.comHas released a movie.

Fake news was not the biggest media problem of 2016 - YouTube


By 2016, Internet mediaLies newsIt became a problem.


However, news of lie by media is not what began now. When the newspaper had power as a media, many false news were decorating the page.


In famous ones it is a bat and a half of a human beingBat boyWhat the FBI caught ... ...


Hillary Clinton discovered a child with an alien and adopted it. Both of them are news of the 1990's.


These articles were created by an editorial strategy, but at that time it was not money. Huge amount of money is driven by 'advertisement'. An advertisement that makes me think "It will look cool if I turn on this watch" makes money, and the lie news was part not related to advertisement and money.


The new point of the lie news that was viewed as a problem in 2016 is where the lie news becomes an incentive for advertisement.


With today's Internet advertisement, your actions on the web are tracked, and based on that action, we decide which advertisements the algorithm displays. For example, visiting an online shop that sells flowers ......


When reading news that is not related at all, an advertisement of an online shop selling flowers will be displayed.


The side that provides the algorithm knows "who you are" from the tracked data, but does not consider "which sites you are browsing" when displaying advertisements. As a result, even when using Facebook, you will see false news on ad networks based on tracking data.


That is, an article whose "untrustworthy source" is unknown is displayed in "personal space" such as SNS, so fake news is diffused at a faster speed than before and money as advertisement It is a new problem that it is creating.


The fake news particularly noticeable in 2016 concerns the presidential election in America.BuzzFeedI looked at the false news about the presidential election that had been engaged at Facebook, the top ranking was Donald Trump's defense, the second to fifth was against Hillary Clinton. The lie news gathered interest in liberal people who are concerned about the presidential election.


For these reasons, there are many people who put their minds in journalism who wish to believe that the world has entered an uneasy phase due to false news. However, in fact it was the "story of truth" that brought hit to Hillary Clinton.


When asked, "What did you read in the article about Hillary · Clinton?", The biggest number between July 2016 and September was "E-mail problem".


The topics covered in the night news programs such as ABC, NBC, CBS, and others were also e-mail problems in Dantotsu.


From the above data, another problem will come up. There are excellent reporters in each of the two camps opposing in the election campaign. Each reporter will announce the contents of the survey in order to surmount the weaknesses of the enemy team, but basically the two presidential candidates should be able to obtain similar results on the staffing composition. The same number of reporters will write articles of similar number.


In the case of Hillary · Clinton, what caused problems was the e-mail problem and the allegation of the Clinton Foundation.


However, while Hillary Clinton has always mentioned these two issues, there have been numerous problems with Donald Trump. Then, the time and percentage that each problem is picked up is reduced to nature. Because the space of the articles divided for each candidate is the same amount.


We call this a "false equivalence".


According to the data of the poll conducted by Gallup, the e-mail problem continued to appear at the top of the media content handling Hillary · Clinton during the election period, but the issue concerning Donald Trump has shifted according to the time.


I can not deny the idea that the media had a negative effect in the presidential election. However, it is due to "lack of viewpoint" rather than shedding lies news.


Many media continued to stream content around the contents of presidential elections, "There are few people voting for two evil candidates", and "contents with defects all over" and "I have problems with trust" It was.


By gathering scandalous content all together by major media, it is unclear what is really a problem in the presidential election, many people vote without understanding what is important It is a real problem that I have done it.