What is the difference between brand and unnamed items?

ByFortfan

For potato chips and drinks, in addition to famous maker items, a supermarket chain developsPrivate brandThere are goods, it is offered cheaper than the manufacturer's products. Also, for medicines, inexpensive patents made by copying original drugs whose patents have expiredGeneric drugsthere is. In both cases there is a common point between famous "brand" products and unnamed items, but what is the difference between brand and unnamed products? About the thing that is described, scientifically explained movies with illustrations have appeared.

Brand Name vs. Generic - YouTube


Regarding foods, various supermarket chains sell unnamed items with private brands (PB), but many people believe that anonymous products are inferior in quality to well-known manufacturer products. On the other hand, companies can offer private products cheaplyExcessive performanceIt is the result of taking advantage of such things as its contents are almost unchanged.


In 2007 it was recalled that Peter Pan's product, a famous brand of peanut butter, was infected with Salmonella, but at the same time peanut butter from Walmart's PB product was recalled as having the same fear It was. This is because the products made by two different makers were manufactured in almost the same process.


If you compare the ingredient display of brand products of the same food with those of anonymous products, you will know how much the contents closely resemble each other. Also, according to a study, we know that anonymous products are on average 30% lower price. Salt and sugar are regulated by the FDA, and only two elements "Na (sodium)" and "Cl (chlorine)" constitute the common salt (sodium chloride). It is impossible to change ingredients with brand products and unnamed items, and the two products with different stocks are totally the same.


Why do many people feel that quality differs between brand and unnamed products? This may also be due to the influence of packaging of decorative brand products. In one study, an experiment was conducted to distribute free coffee to university students and have the taste evaluated. One was coffee on a silver tray, with cream and sugar in a decorative container. Another one wrote brand name badly in a cup made of polystyrene foam, but the contents are the same coffee for both. Evaluation of college students is mostly biased towards the former, and in foodPlacebo effectThe effect of this was confirmed.


There are "generic drugs" for medical products, but their contents and effects are almost the same. For example, an antipyretic analgesic anti-inflammatory agentIbuprofen, Two different brands "Advil" and "Nurofen" are sold in the United States. On the other hand, both of them contain 200 mg of ibuprofen per tablet, and dose, safety, chemical strength and purpose of use are all the same.


Differences between tablets and capsules include additives such as starch and gelatin, but the effectiveness is almost unchanged. A drug company may be designated for treatment with some specific drugs, but low-priced generic drugs are proceeding day and night to prove the same effect as the original drugs.


Still it may be resistant to turn medicine that has been familiar for many years into generic medicine. In one study, an experiment was conducted to have placebo as an analgesic and to investigate how effective it gave a small electric shock. A group notified as an analgesic of 1 tablet 10 cents (about 10 yen), 61% complained of analgesic effect against electric shock, but another group informed that 1 tablet was 2.5 dollars (about 266 yen) , 85.4% felt analgesic effect. Differences in prices indicate that medicines also have a large placebo effect.


There is almost no difference in quality and effectiveness actually for brand products and unnamed products. "It is delicious because it is a product of that manufacturer" is actually that it may be a misunderstanding due to a placebo effect.


In addition, AsapSCIENCE who produced this movie has released a movie that verifies whether you can understand the difference by drinking potato chips or cola of brand products and unnamed items as a sequel. When comparing brands in a face-down state, it is proving that there is no clear difference between the two products, unless there is a package that there are people who mistake even Coca-Cola and those who make a mistake.

Taste Test: Generic Vs. Brand Name - YouTube