New technology that information on the destination reaches smartphone when on a bus

ByClive A Brown

When traveling on the bus in the UK · London, the service of displaying the advertisement based on the travel information according to the destination in real time to the user of the timetable application of the bus, and the advertisement based on the information watching on the smartphone while getting on Will start.

Proxama, Mapway and Exterion Media launch UK's largest iBeacon consumer transport experience on London buses - Proxama
http://www.proxama.com/news/proxama-mapway-and-exterion-media-launch-uks-largest-ibeacon-consumer-transport-experience-on-london-buses/


Bluetooth andIBeaconProxama, which provides close proximity wireless communication services usingLondon Transportation BureauWe installed iBeacon on 500 buses and announced a service that enables advertisement distribution to passengers.

Ad serving is targeted for iOS and Android bus timetable applications, and services will be launched for Android applications from 17th May. An iOS app update is scheduled soon. Two types of ads are distributed, one of which is called "Real-time travel updates" to notify real-time travel information according to the user's destination. The other is "Contextual in-app ads", based on the information the user is watching on the smartphone while riding, the information with high CTR is selected and displayed as in-app advertisements.

ByChris JL

The bus utilization rate in London accounts for more than half of the bus utilization rate in the UK and the average passenger ride time is 17 minutes. The number of bus passengers in London for one year in London has reached 2.3 billion, so companies can get the opportunity to display information suitable for each, using the length of stay of a large number of bus users. In LondonEuston StationBeacon has already been introduced,A system to guide directions to blind peopleExist. OtherRegent StreetBeacon is embedded in a mannequin, and attempts to deliver information to shoppers are also made, and services using beacon technology are becoming common.