Apple announces the creation of the first original TV content with the theme of "application"

ByTom Small

On March 24, 2016 local time, Apple announced the first television program project with its original project at the company. Production is supposed to involve big entertainment industry producers, etc.Reality program spotted on application / economyIt is seen as becoming.

Apple's first original TV show will be about about developers | New York Post
http://nypost.com/2016/03/24/apples-first-original-tv-show-will-be-about-app-developers/

Apple's First Foray Into Original TV Is a Series About Apps - The New York Times
http://www.nytimes.com/2016/03/25/business/media/apples-first-foray-into-original-tv-is-a-series-about-apps.html

For this content creation Apple is a member of The Black Eyed PeasWill I Am(Will.i.am), Ben Silverman who was also an executive producer such as TV drama "Ugly Betty" and "The Office", also a television program producerHoward OwensWe are making tags with key staff such as. Eddie Que, senior vice president of Internet software and services at Apple, told the New York Times interview "One of the great things about the App Store was that people had to make something and generate it It is in the way of thinking. "

At the time of the announcement, details of the program are not disclosed, and there are many unclear points, such as whether it deals with the application itself or about the developer. The main person who was asked to explain the details said that they can not talk about program budget, program name, era setting, story, number of times of broadcasting, actual viewing method and so on.

Apple has never before seen Taylor Swift's "The 1989 World Tour",AdelAlthough it has provided content such as exclusive interview program of this time, the new content of this time will start to create content in the company's first field other than music.

Rumors that Apple is seeking to offer services that counter the video distribution service Hulu and Netflix have been rumored since about 2015, and information that factual discussions with stakeholders has also been communicated. About this announcement Mr. Que said, "This new series announcement does not indicate the ambition to increase Apple's presence in proprietary content creation and video distribution services," Apple will continue to offer its own series of programs and We will continue to develop music content.

Apple is looking for delivery of original video content against Hulu and Netflix - GIGAZINE


Although Apple was said to start television program distribution service via the Internet in 2016,Report that the plan was canceled at the end of 2015Also. From now on, it is said that it shifts to the business of distributing contents directly to users through the application.