Apple withdraws from iAd, a mobile advertising platform for iOS devices

In 2010, six years ago from now, Apple is developing a mobile ad network for iOS "IAdWe started. IAd is a platform on which third party developers can directly incorporate ads into their own applications, but Apple said it is planning to withdraw from this platformBuzzFeed NewsReported, it was decided to withdraw as reported.

Apple Steps Back From Its iAd Advertising Business - BuzzFeed News
http://www.buzzfeed.com/johnpaczkowski/apple-iad

Apple's mobile ad network "iAd" was announced by "Steve Jobs" as a "new mobile advertisement." IAd is a very compatible platform for interactive advertisements displayed in the iPhone and iPad applications, it is also a very precise platform. However, the cost of use was so high that Apple did not adopt it for many developers and advertisers, as Apple had strict usage regulations.

Tim Cook commented that in the fall of 2014 iAd is "a very small thing" for Apple's business, but nevertheless it did not stop the service. However, in six years since the start of service in 2016, Apple finally seems to have decided to withdraw from iAd.


According to the information BuzzFeed News got from several source sources closer to Apple's strategy, Apple changed the current advertising sales business to a more automated platform, so that in all areas of development, sales and management at current iAd It is expected to withdraw from and withdraw all of these to the publisher. Apple is expected to gradually withdraw from iAd, but publishers will be able to sell ads directly, eliminating the need to pay a part of advertising revenue to the ad network side. BuzzFeed News also says that these movements will happen this week.

A person in the advertising industry who is familiar with Apple's strategy says, "For publishers it will be a huge event, with publishers going directly to customers with ads Since it will be able to sell, in theory, access should be abundant and management should be easier. "

In 2015EMarketerAccording to data on advertising revenues on mobile terminals released by the company, iAd has a share of only 5.1% of the total. As for the mobile ad network of competitors, Facebook has 37.9% and the Google has 9.5% share.

◆ 2016/01/18 added
Apple officially announced that it will close the ad network "iAd App Network" that will deliver advertisements to iOS applications on January 16, 2016. The provision of iAd service will end on 30th June 2016.

IAd App Network will be Discontinued - News and Updates - Apple Developer
https://developer.apple.com/news/?id=01152016a