Next Safari for iPhone and iPad features "ad blocking function"

ByMaurizio Pesce

"Japan time on June 9, 2015"WWDC 2015"Announced in"IOS 9At the recitalNew functions not revealedAlthough there are many installed, there is "Safari's advertisement non-display" in one of them. Harvard UniversityNeiman Journalism Lab"Safari's advertisement non-display function is the most important specification change for the news industry."

A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads »Nieman Journalism Lab
http://www.niemanlab.org/2015/06/a-blow-for-mobile-advertising-the-next-version-of-safari-will-let-users-block-ads-on-iphones-and-ipads/


Survey in 2014According to the report, demand for ad blocking function on web pages has increased by 70% compared with 2013, and 14 million users worldwide love advertisement non-display function. In response to this situation, news media is struggling to sell advertisements, but if you mention the ad blocking function so far, only terminals that can be used are limited to desktop PCs and notebook PCs.

However, looking at the iOS Developer Library for iOS 9 developer scheduled to be available in the fall of 2015,Safari 9.0"The new Safari for iOS will release" Content Blocking Safari Extensions "which blocks cookies, images, information, pop-ups etc. To use the blocking function, In SafariJSON(JavaScript Object Notation)It is necessary to add a file using ".


If you download this Safari extension from the App Store after offering iOS 9, you will be able to block ads displayed on numerous news sites. Also, by blocking cookies, for example, in a news site that states that "10 articles in a month can be subscribed for free", it is not possible to track the number of articles viewed for each user, possibility that the number of viewing limitation becomes meaningless there is.

As to why Apple offers this extension, Nieman Journalism Lab says "to enhance the iPhone's user experience (UX)" and "to 90% of online advertising revenues, 50% of mobile advertising revenues We are guessing that "to counter it."

In addition, "WWDC 2015 announced"OS X 10.11 (El Capitan)"Pressure sensor mounted on the track pad"Force Touch"With the expectation that developers will be able to customize," It will be possible to set different actions depending on the strength and length of pressing the trackpad, "The Next Web reports.

OS X El Capitan will let Web developers customize how Force Touch interacts with their sites
http://thenextweb.com/apple/2015/06/09/os-x-el-capitan-will-let-web-developers-customize-how-force-touch-interacts-with-their-sites/

Also, until now "AirPlay function"Is limited to iOS terminals and only" AirPlay mirroring "is supported on Mac, so even if mirroring the screen of a Mac to an HD display or the like, the aspect ratio is 4: 3, it can not output in full size It was state. From OS X El Capitan, using AirPlay on the Mac with the same WebKit as iOS is expected to be able to stream the screen to full-size display, as well as AirPlay compatible with Apple TV It seems to be able to operate the device from the Mac.

AirPlay Works With Safari Media Content In OS X 10.11 | TechCrunch
http://techcrunch.com/2015/06/09/airplay-works-with-safari-media-content-in-os-x-10-11/