Mozilla wrote a letter to the European Commission concerned about the influence on the election on the issue that Facebook excluded the tool to keep the transparency of the advertisement


by Ilian Studios

How does Facebook determine advertising targets? Following the problem that Facebook blocked the advertisement analysis tool to reveal that it is a revealed thing, Mozilla, the developer of Firefox, sent a letter to the European Commission. It is possible for ordinary people to deal with election advertisements by using ad analysis tools, but Facebook behavior may interfere with such behavior and affect elections, Mozilla said I point out.

Mozilla's letter to European Commission on Facebook Transparency 31 01 19
(PDF file) https://blog.mozilla.org/wp-content/uploads/2019/01/Mozilla-letter-to-EU-Commission-on-Facebook-transparency-31-01-19-1.pdf

Mozilla Raises Concerns Over Facebook's Lack of Transparency - The Mozilla Blog
https://blog.mozilla.org/blog/2019/01/31/mozilla-raises-concerns-over-facebooks-lack-of-transparency/



Many companies such as ProPublica , a not-for-profit, independent media organization that conducts research investigations aimed at public interest, have provided tools to clarify that "Facebook is setting advertising targets?" It has developed and is open to the general public. Information gathered using browser extensions etc. kept the transparency of Facebook advertisements but Facebook secretly eliminated the above tools by making changes to the code of their service Was reported.

Facebook, a hotbed of fake news, moves to eliminate tools to keep advertisement transparent - GIGAZINE



According to ProPublica, companies such as ProPublica · Mozilla · WhoTargetsMe published tools for collecting advertisement target information, but they are in a condition not available at the time of article creation.

And as of January 31, 2019, Mozilla's developer, Firefox developer Denel Dixon COO, revealed to the European Commission a letter expressing concern about Facebook's lack of transparency . Mr. Dixon said that lack of transparency on Facebook will affect Mozilla's ability to reach transparency to EU citizens as soon as the European Parliament elections to be launched on May 23, 2019 I will. He also stated that movement of researchers and institutions to develop tools to deepen the understanding of the general public and education so as not to be targeted by campaigns using lie information would be hindered.

In the letter, "Transparency does not make the world's largest and most powerful technology company comfortable", the necessity of the advertisement archive API is stated, and tools to maintain transparency developed by third parties are blocked We emphasized the seriousness of the situation.

In August of 2018, Facebook announced that it would release the advertisement archive API "to strengthen the transparency of advertising, especially because the users do not get hurt on Facebook during the election period. The tool is not open to the public, it is available only to some researchers. Also on January 28, 2019, Facebook Vice President Nicolas Greg announced "to release a new tool to maintain transparency of political advertisement in March before the election", Mozilla said this tool I think that it is like an advertisement archive site and not enough function.

Facebook advertising product director Rob Leysin explains that Facebook's specification change is "to prevent user data from being used in the wrong way", but Facebook's behavior is based on the European Commission Mr. Dixon pointed out that it does not fulfill the "practical norm concerning dis-information" set by the Association.

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