Microsoft sold advertising business and map business, selection and concentration of management resources are accelerating

It became clear that Microsoft entrusted advertising sales business and map business and sold part of it. It seems that structural reforms advanced by Microsoft are accelerating further.

Microsoft Said to Exit Display Ad Business, Cut 1,200 Jobs - Bloomberg Business
http://www.bloomberg.com/news/articles/2015-06-29/microsoft-said-to-exit-display-ad-business-cut-1-200-jobs

Microsoft Stops Collecting Own Map Data, Sells Part of Business to Uber | Re / code
http://recode.net/2015/06/29/microsoft-to-stop-collecting-own-map-data-sells-part-of-business-to-uber/

Microsoft revealed outsourcing sales of display ads, mobile advertisements, and video advertisements to AOL. In addition, Microsoft will continue to sell search advertisements.BloombergAccording to the company, 1,200 employees who were engaged in advertising business in Microsoft are expected to transfer to AOL. AOLTechCrunchYaEngadgetSince it holds Internet media such as Internet media and focuses on digital advertisement, it seems that the scale of business will further expand by taking over digital advertisement business from Microsoft.

As a result of this advertising business succession, AOL has also become clear that it will switch from Google to Microsoft's Bing from the search engine used in the service. For Microsoft wanting to concentrate management resources It seems that transactions with AOL have merit with each other because they can not only sell advertising business but also can conclude partnership with search engines.


In addition, Microsoft has also announced that it sold a part of the map service "Bing Maps" to taxi dispatch service Uber.Re / codeAccording to Microsoft, although Bing Maps service provision itself will be continued, Microsoft will stop gathering map data and outsource it. For this reason, about 100 technicians have been transferred from Microsoft to Uber, along with assets such as cameras for collecting map data.

Microsoft's Satya Nadera CEO has stated "Mobile First, Cloud First", but by separating advertising sales and map information gathering business etc., we will concentrate management resources on our main business. The selection and concentration by Microsoft will continue in the future.