An example of 'iAd', which will be a new revenue source for iPhone application developers on July 1st

If Apple is using an iPhone or iPod touch ("IOS 4"), Etc. on which the advertisement is distributed on the network"IAdIt was announced that distribution will begin on July 1st. "IAd" will be executed on "iOS 4", free update via iTunes 9.2 is possible, iOS 4 will work on iPhone 3G, iPhone 3GS, iPhone 4, 2nd generation and 3rd generation IPod touch has become.

It's already said that there was an advertisement offering for 60 million dollars (about 5.5 billion yen) from the advertiser, and Apple said that it is making profitable revenue, but what is inside is what it is Is it?

Details are as below.
Apple to Debut iAds on July 1
http://www.apple.com/pr/library/2010/06/07iads.html

IAd, Apple, iAd Network
http://www.quattrowireless.com/mobile_insight/blog/apple_to_debut_iads_on_july_1

In the first place, "iAd" is an advertising company named "Quattro Wireless", which Apple bought and created this company is "iAd". The following will be its official website.

IPhone Advertising | Mobile Advertising | Grow Revenue | Reach Consumers | Quattro Wireless
http://www.quattrowireless.com/

The following is an example of actual "iAd". When you click on the banner displayed during application operation, the advertisement is displayed on the full screen, but it is possible to return to the original application immediately. Since this format also has various things prepared, since it is offered in various ways such as game-like things, things like movie trailers, which are suitable for my application It is possible for a person to choose.


When clicking on the advertisement, it seems like this will result in an app-like advertisement being displayed.


"IAd" is AT & T, Best Buy, Campbell Soup Corporation, Chanel, Citi, DirecTV, Geiko, GE, JCPenney, Liberty Mutual, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever , Walt Disney Studios have already been decided by the advertiser, and the total of these has reached 60 million dollars (about 5.5 billion yen), which is actually 50% of the US mobile advertising market about.

According to Apple CEO Steve Jobs, 'iAd' works more like an advertisement on television rather than existing advertisements and is hijacked by manipulating your favorite application It is said that it will be offered with no feeling. Also, since part of the revenue of iAd is distributed to the creator of the application that installs iAd, it is said that iAd installed applications will be provided free or at a low price, It will continue to concentrate on development in the future.

Also, "iAd" is an advertisement that is provided interactively with users, that is, it seems to be a dialogue, and it is said that it will make a distinction from past advertisements. The user can leave the application running, it is possible to continue watching the movie and continue to play the game. In other words, it does not disturb the user experience.

By the way, this "iAd" makes it easy to incorporate ads in various formats into the application, and the application developers can receive 60% of the revenue of this iAd network and will be paid via iTunes Connect It is that.

At the moment, it is not announced what will happen about iPad, but it is expected that similar things will start out of them.