It turns out that Apple is further pushing the plan to put advertisements on Apple TV

It was reported that Apple is considering adding ads to its streaming content search service 'Apple TV'. In addition, it is reported that Apple is developing its own ad management system.

Apple is quietly pushing a TV ad product with media agencies - Digiday
https://digiday.com/media/apple-is-quietly-pushing-a-tv-ad-product-with-media-agencies/

Apple TV is a service that allows users to collectively search and watch content from multiple streaming services such as Amazon Prime Video and Netflix. In addition to dedicated devices such as ' Apple TV 4K ', apps can be installed on TVs, PlayStation 5, etc. Also available by In addition, Apple's original content can be viewed on 'Apple TV +' announced in 2019. In addition, it has been announced that a dedicated application for Windows will appear in 2023, and the environment where Apple TV can be used on various devices is being prepared.

Windows version of Apple Music & Apple TV app will appear in 2023, Windows photo app also integrated with iCloud - GIGAZINE

According to a report by overseas media Digiday, Apple is making a deal to add 'advertisements in a form related to searches similar to Google's search ads' to Apple TV. Also, in August 2022, it was reported that Apple was developing a demand-side platform (DSP) to manage advertisements, and the DSP under development will be used for the Apple TV advertising system. This was also revealed by the informants.

In addition, other information providers said about when the Apple TV advertising service will start, ``Since Apple has not asked to secure funding for advertising in the fourth quarter of 2022, the advertising service will start in early 2023. It is very likely,” he said.

Rob Norman, who is an advisor to advertising company GroupM, cites the ad distribution network ' iAd ' that Apple operated from 2010 to 2016 as an example, saying, 'iAd's support for creatives and campaigns is very good. It was very generous, ”he said, pointing out that Apple TV ads will be similarly positive for advertisers. On the other hand, Rachel Paskwa, marketing director of consulting firm Prohaska Consulting, said, ``With iAd, advertisers were not able to set prices freely,'' and Apple's advertising service is a business. He points out that it will not necessarily be highly convenient for people.