"Steve Jobs was also interested in car development," the official testified

ByBen Stanfield

Apple will also be around 2020Bring self-made carsIt is seen as from various directionsI am pulling out an engineerIt is also clear that it is clear that the late Steve Jobs was considering car development in 2008, according to an interview with stakeholders.

Steve Jobs Considered Building an Apple Car in 2008 - Bloomberg Business
http://www.bloomberg.com/news/articles/2015-11-04/steve-jobs-considered-building-an-apple-car-in-2008

Apple considered making a car in 2008, says Nest's Tony Fadell | The Verge
http://www.theverge.com/2015/11/4/9668512/apple-car-2008-steve-jobs-tony-fadell

In an interview "I and Steve said" If Apple wants to make a car? ", He once enrolled in Apple as senior vice presidentTony FadelMr. Mr. Fadel is one of the central characters who sent the iPod to the world, and it can be said that it is also a leading advocate of Apple's lead to iPhone. In 2010 I leave Apple and started a technology company "Nest", laterAcquired to Google by 33 billion yenIt is the owner of the process of being done,New Google GlassWe are also involved in the development of.

Interview with Mr. Fadel talking about the background with Mr. Jobs and about making automobiles is as follows. In an interview with Bloomberg I answer the background on Apple.


"We will change our thinking about the way of thinking about cars and the availability in terms of price," Fadel said. On the other hand, "However, in order for the entire era to change completely, it will take another 7 to 10 years" to cite the time frame until new types of automobiles become popular.


Mr. Fadel said, "When looking at the cars carefully, there are mechanical structures such as batteries, computers, motors (engines) and so on, On the other hand, when you look at the iPhone, you can see that the same thing is basically installed.If you scales iPhone as it is, you can get to the car. " . Furthermore, "It is important that software is important" refers to how future cars are made.


Mr. Fadel asked, "What did you talk about with Steve about this?" Mr. Fadel told about "around 2008, while talking about two people," If Apple were to make a car, what kind of car would it be? " "What will happen to the dashboard, what kind of seat is it, what will it be fueled?" The story was introduced.


However, "always at the end" However, we were talking, "We are too busy, though it would be great if we could do cars, but we now have other things to focus on," he said, looking back on the situation at the time It is. Nonetheless, Mr. Fadel's choice of hand is also very common at Apple at the time, such as "How about making iPad a more amazing movie camera" or "How should Apple's TV be?" When talking about topics such as "What is the thing that can give the most impact to the world?", He says that it has reached the conclusion that it is a mobile phone.


In this way, Mr. Jobs himself mentioned the automobile making as one of the ideas is evident from the later testimony. Interest is inexhaustible as to what kind of Apple's car is considered developing under the idea of ​​"impacting the world".