"BetterBack" which seems to be improving low back pain just by sitting on the waist and taking a correct posture

Among many animals, it is said that only those who are suffering from back pain are those who have come to walk with two legs. It is the reason that the weight of one 's upper body affects one point of your waist, but it is very important to take a proper posture to reduce the risk. Various instruments are developed for that, but with a simple mechanism that does not use power supply or large-scale equipment, it is possible to keep a good posture anytime and anywhere as "BetterBack"is.

Katherine Krug
http://www.katherinekrug.com/

You can see what kind of product BetterBack is seeing by looking at the movie below.


When I am working ... ...


The act of spending most of the time of life, such as relaxing at home, that "sits".


In general, humans are sitting for nine hours of the day.


And, according to statistics, 90% of people know that they have felt pain and discomfort in their lower back. It may have been realized that this disorder of the body has a bad influence on mood and mental condition if it is a person with low back pain.


Katherine Krug of the developer tried to solve such a problem by improving the sitting posture. I also felt a strong pain on my back and tried various treatments and instruments, but none of them worked well.


So Krug started developing new instruments based on his own idea.


Try various materials ......


BetterBack was developed under the cooperation of many people, including specialized designers and prototype producers.


The development concept of BetterBack is "Portable", "Easy", "Durable" three.


Then I was born, BetterBack worn by this woman. The chair is an unrelated product, the black instrument extending from the waist of the woman to both knees is BetterBack.


According to the comments of people actually wearing comments such as "You can sit straight astonishingly easily, you can feel that your built-in is not crushed ..."


I understand that "I am wearing, but I do not mind at all and I have no pain" as well. The comfort of wear looks pretty good.


Cervical spine specialist also said that "With BetterBack, the posture to sit, how to breathe, even how to stand up will change, good posture literally gives you a good influence."


Because BetterBack can fit in a compact pouch, it is a point that you can use it anytime anytime. It seems that you can wear it immediately when you sit a bit on the road.


How to attach BetterBack which does not use power etc. at all is like this. First, the biggest supporters part is put behind waist ... ...


Bring the two belts on the left to the front.


And just wearing the belt to the knees is complete. Since there is a pad in the part hitting the knee, comfortable to wear seems to be good.


Because the belt pulls the pelvis forward, the spine can keep a state of a beautiful curved posture.


This BetterBack is a cloud funding siteKickstarterWe are looking for investment in. For the target price of 12,500 dollars (about 1.5 million yen), at the time of article creation, about 54 dollars (about 6.4 million yen) contributions from more than 800 investors around the world gathered.

At the time of article creation, you can apply to the early discount Early Bird plan, you can get 1 set of BetterBack with 49 dollars (about 6000 yen) investment, the normal Kickstarter plan after Early Bird is 75 It is dollar (about 9000 yen).


Plans such as 2 sets and 6 sets are also set up. The set of two Early Bird plans has already filled the frame and you can apply for a normal Kickstarter plan of $ 150 (about 18,000 yen). Early Bird plan for 6 pieces is $ 285 (about 34,000 yen), usually the Kickstarter plan is $ 450 (about 54,000 yen). In addition, if you sign up for "The Biggest BetterBack Backer Experience" for $ 850 (about 100,000 yen), you can get any version of the product, including prototypes, every time BetterBack is upgraded, and in all three BetterBacks in San Francisco You can take the training session of Krug 's training session and get the right to enjoy the dinner made by the chef at home of Krug.


In addition, shipping to Japan requires a mailing cost of $ 25 to $ 75 (about 3000 yen to 9000 yen) according to the number. The deadline of investment is Japan time on Saturday, May 16, 2015 (Sat) 11: 4, and shipping time is scheduled around October 2015.

BetterBack - Perfect Posture Effortlessly by BetterBack - Kickstarter
https://www.kickstarter.com/projects/1123408990/betterback-perfect-posture-effortlessly