What is "branding" that creates brand power?

ByXava du

"Branding (branding)Is generally a marketing strategy that aims to differentiate itself from other services by having customers share a common image, and by enhancing customer's trust and empathy with respect to the company or product, purchasing behavior It is considered important as a method to evoke it. About branding consultant about what "branding is" that becomes a clue to know "what overwhelming brand power of Apple and Google comes from?"David BarrierMr. expresses, and although the movie is abstract, it has contents that are worth seeing.

What is branding? - YouTube


What is branding?


Creators always want to ask themselves.


My talent.


About technology that has continued to do perfect work for years and has polished.


Everything is like "magic".


It is "color" ... ...


It is "space" ... ....


It is "shape" ... ...


It is "tension" ... ...


It is "harmony" ... ...


"typography(Design) "... ...


It is "beauty" ... ...


It is also "simplicity".


So, what would make a particular brand be a great brand?


A great brand is "to bind" ... ...


It is "to resonate" ... ...


Sometimes it is also "burning like a flame".


For example, the ability to "see" is not merely for yourself.


With other people ......


It can be shared.


Let's turn our attention to "little details" and "flow" as little as anyone can see.


Not only on the computer screen ......


Not only in the book ......


Not only in the gallery ......


Those that are visible only in the eyes, mind and head of a human being.


"Geniuses" have special abilities.


That is, looking over the entire human world ......


Ability to translate into images and letters.


It is the ability to make it "shaped" that we can sense and understand with eyes.


It is like 'magic'.


It is like a "spark".


That is the job of a "genius" that fascinates us.


So that we can continue doing something from now on.


To be able to do in better condition.


To enable what was impossible so far.


In order to realize what has never been conceived until now.


That is the magical power of branding.


According to Mr. Barrier, "ability to provide new value to people" is "the power of genius" and providing such new value with such genius ability is a secret to enhance brand power I can say that. Mr. Barrier's branding thesis movie is an induction legendary commentary, and the contents themselves are quite abstract, and it is not what we define as "it is wonderfully branding". However, after thinking Barry 's branding theory in a concrete manner with a mind of companies and services thinking that it has brand value, there is convincing power to make it think that it is true indeed.