What to check to reduce your bounce rate on your website and increase conversions
In order for the final product or service to be purchased on the website, it is important to lower the bounce rate . What should be done for this, information written by WPBeginner founder Saeed Barch, the world's largest WordPress resource site, on the blog as ` ` how to increase conversion by reducing the bounce rate '' , other bounces It is summarized with the method of lowering the rate.
How to reduce bounce rate and increase your conversions | AdAge
8 Ways to Reduce Your Site's Bounce Rate
◆ 1: Prioritization and optimization
According to Kevin Nakao, who oversees marketing for several companies, good web design is essential to achieve high conversion rates, but this decision must be based on data. Using easy-to-understand reports and using heatmap tools like Crazy Egg to see the relationship between referrers and clicks is another way to spot problems.
If traffic is less than 1000 views per week, you can prepare two pages with significantly different designs and perform A / B tests . If you have a lot of traffic, you can use a tool called Google Optimize that Google offers for free.
◆ 2: Monitor content
According to the Harvard Business Review , it takes less than 3 minutes to decide whether a visitor will bounce or continue to look at other content on the website. In other words, if you can't find anything worth browsing even if you browse the website for 3 minutes, it will lead to a bounce.
It ’s important to keep your content monitored, refreshed, and keep asking if it adds value to your overall business strategy.
◆ 3: Utilize segmentation and profiling
It is also important to confirm the bounce rate by segment, such as geography, language, browser, and OS. Sometimes the high bounce rate is caused by browser rendering issues.
◆ 4: Pay attention to keywords
Check the metadata, and if there is a keyword with a low bounce rate, create content that reinforces that keyword. Also try to lower the bounce rate for your brand or site name.
◆ 5: Increase site speed
The Google survey, 53 percent of mobile users is to leave the page takes more than three seconds to load is shown . In particular, mobile devices are required to have easy access to information, so use CDN to compress images, delete unnecessary plug-ins and add-ons, and prevent delays even when multiple users access them. The
◆ 6: External link
The ability to put a link to an external page to browse is a great advantage of a web page, but at the same time, an external link can also be a lead for users to move to other sites. You should also consider ways to minimize external links and paste them at the bottom of the page.
◆ 7: Don't trick people
There are multiple contents to attract people's attention, and you may want to use headlines that emphasize SEO, but if you create content only to reduce the bounce rate, what consumers are actually looking for Disappears in the page and loses the repeater. It is important to give a good first impression, but the mission of a website should always be “sales,” “entertainment,” or “information provision.”
◆ 8: Display social proof (social proof)
by You X Ventures
Mr. Barch wrote that 'If a person leaves a mail-order site, he or she may not yet fully trust the product or website.'
One of the best ways to gain the trust of website visitors is to show social proofs within the site. Social proofs include, for example, client feedback, product reviews, and signatures.
Few customers buy goods or services without proof that this is reliable. If there is a social proof on the website, it will be possible to increase the brand's credibility and convince users that this is a business that they trust and pay.
You can also read how to improve reliability by reviewing and commenting on products and services from a third-party perspective.
Summary of how to deliver information to people who want `` I want! '' Using monthly 100 million PV transmission power-GIGAZINE
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