Summary to check to reduce website bounce rate and increase conversion
'Reducing the bounce rate ' is important for the final product or service to be purchased on the website. What to do for that, WP Beginner founder Saeed Balhi, the world's largest WordPress resource site, wrote in his blog 'How to reduce bounce rate and increase conversion', other bounces I summarized it with how to reduce the rate.
How to reduce bounce rate and increase your conversions | AdAge
8 Ways to Reduce Your Site's Bounce Rate
◆ 1: Prioritization and optimization
According to Kevin Nakao, who has overseen marketing at several companies, good web design is essential to achieving high conversion rates, but this decision must be based on data. Using an easy-to-understand report and using a heatmap tool like Crazy Egg to see the referrer-click relationship is one way to find the problem.
Also, if the traffic is 1000 views or less per week, you can prepare two pages with significantly different designs and perform A / B testing. If you have a lot of traffic, you can use a tool called Google Optimize, which is provided free of charge by Google.
◆ 2: Monitor the content
According to the Harvard Business Review , it takes less than three minutes for a visitor to decide whether to bounce or continue to see other content on their website. In other words, if you can't find anything worthwhile after browsing your website for 3 minutes, you're bounced.
It's important to constantly monitor and innovate your content and keep asking yourself if it adds value to your overall business strategy.
◆ 3: Utilize segmentation and profiling
It is also important to confirm the bounce rate by segment such as geography, language, browser, and OS. Sometimes the cause of the high bounce rate is a browser rendering issue.
◆ 4: Pay attention to keywords
Check the metadata and if there is a keyword with a low bounce rate, create content that reinforces that keyword. Also, aim to reduce the bounce rate for your brand or site name.
◆ 5: Increase the speed of the site
The Google survey, 53 percent of mobile users is to leave the page takes more than three seconds to load is shown . Especially for mobile, 'easy access to information' is required, so we compress images and delete unnecessary plug-ins and add-ons, and use CDNs so that delays do not occur even if multiple users access. increase.
◆ 6: External link
Being able to link to external pages that you refer to is a great advantage of web pages, but at the same time, external links can also be a lead for users to navigate to other sites. You should also consider ways to minimize external links or put them at the bottom of the page.
◆ 7: Don't fool people
There are multiple pieces of content to get people's attention, and you may want to use SEO-focused headlines, but if you create content just to reduce the bounce rate, what consumers are actually looking for. Will disappear from the page and you will lose repeaters. It's important to make a good first impression, but the mission of a website should always be 'sales,' 'entertainment,' or 'information provision.'
◆ 8: Display social proof
by You X Ventures
'If a person leaves a mail-order site, etc., that person may not yet fully trust the product or website,' Barhi wrote.
One of the best ways to earn the trust of your website visitors is to show social proof within your site. Social proofs include, for example, client feedback, product reviews, signatures, and so on.
Few customers buy goods or services without proof that this is reliable. Social proofing on a website can increase brand credibility and convince users that 'this is a trusting and paying business.'
You can also read from the following how to review and explain products and services from a third-party perspective to improve reliability.
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