Ten principles you care about when designing Google

Mr. Sue Factor, belonging to Google's user experience team, presents 10 principles on "Google-like design principle" on Google's official blog. It is the principle of design or net service design itself and it seems to be applicable in various situations.

Details are as below.
Official Google Blog: What makes a design "Googley"?

The design principles of Google are as follows.

1. Focus on people - for their lives, their work, their dreams

2. Count everything in milliseconds

3. Becoming strong when it is simple

4. Retrain novice users and attract advanced users

5. Challenge for innovation

6. Design that is world-class

7. Plan for today and tomorrow's business

8. Do not distract and make your eyes happy

9. Make it fit for people's trust

10. Add humanity

These ten principles are:10 Facts Discovered by GoogleAnd that all services and products we send out are designed according to these principles.

In addition, the following page has further detailed explanation about each principle. Perhaps it is said that Japanese translation will be posted on Google's site in Japan too.

Corporate Information - Google User Experience