Does the large brake and revenue improve on the rate of increase in the number of users on Twitter?


ByIlse

Twitter announced the settlement of the fourth quarter of 2014 (October to December), sales rose dramatically to nearly 499 million dollars (about 56.2 billion yen), almost doubling the year-earlier period, exceeding market expectations It was content. However, it is also clear that the growth in the number of users has slowed drastically.

Twitter Reports Fourth Quarter and Fiscal Year 2014 Results (NYSE: TWTR)
https://investor.twitterinc.com/releasedetail.cfm?ReleaseID=894844

Twitter Reaches Deal to Show Tweets in Google Search Results - Bloomberg Business
http://www.bloomberg.com/news/articles/2015-02-05/twitter-said-to-reach-deal-for-tweets-in-google-search-results

Promote content on and off Twitter - now syndicating Promoted Tweets | Twitter Blogs
https://blog.twitter.com/2015/promote-content-on-and-off-twitter-now-syndicating-promoted-tweets

Twitter's fourth quarter earnings settlement of accounts for the fourth quarter of 2014 was as follows: net sales increased by 97% compared with the same period of the previous year to 479 million dollars (about 56.2 billion yen), and non-GAAP earnings per share were $ 0.12 (about 14 yen) Both of these items exceeded the market forecast. In addition, the profit structure improved significantly as compared with the fact that the final profit and loss was a loss of 125 million dollars (about 14.7 billion yen) and the same period last year was 511 million dollars (about 60 billion yen) It is clear that the stock market has reacted instantly and the stock price has risen due to overtime transactions.


Twitter is still unable to achieve the final surplus, but we are making rapid efforts with that hand as well as a new service to improve the profit structure.BloombergAccording to Google, targeting the first half of 2015, it is planning to offer a service of "tweet real-time search" function. Google has provided a real-time search service of tweets in partnership with Twitter in 2009, but in July 2011 we had to terminate the service due to the expiration of the contract. Twitter will be getting a revenue source of Google as realtime search of tweets will be restored for the first time in about 4 years.

Also announced that it will start advertising tweet "Promoted Tweet" not only on Twitter's timeline but also on the website. This allows advertisers to not only announce campaign information via tweets, but also as web advertisements, allowing promotions on a variety of websites. Not only Flipboard but Yahoo! It is announced that Promoted Tweet also appears in JAPAN.


Twitter TV indicator developed as a new indicator to replace viewer ratingsNewly "Twitter TV echoIn addition to being officially launched as a service, Twitter strengthens the tag with TV broadcasting. Targeting advertisements that match the needs of users watching TV programs "TV targeting "officially launcheddoing. Regarding TV targeting, there is an example of Mercedes-Benz which made a preliminary announcement CM of a new model according to the 2014 FIFA World Cup, and it is thought that it can be utilized not only for targeting advertisements but also for interest interest targeting. It seems that Twitter is making a keen effort to advance into a huge market called television broadcasting.

However, from this financial results report, the monthly average number (MAU) of active users is 288 million, which clearly shows that it has only slightly increased 2% from 284 million in the same period last year There is also a view that there is a dark cloud in Twitter 's growth potential. Whether Twitter is making an improvement in its earnings structure and making service content more attractive and acquiring even more users to achieve a surplus of profit is a key issue.

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