Valuable presentation video that Jobs did at the Microsoft developer event

ByKelly Abbott

Steve Jobs, former CEO of Apple, has a lot of charm, among which God's presentation that grabbed people's hearts is particularly famous, and movies of past presentations are still being uploaded to the Internet. If that job is Microsoft's "Professional Developers Conference(Common name: PDR) "in 1996 was the presentationChannel 9It can be confirmed that the technique which attracts the person's heart was considerable from this time.

PDC 1996 Keynote with Bob Muglia and Steve Jobs | PDC 1996 | Channel 9
http://channel9.msdn.com/Events/PDC/PDC-1996/PDC-1996-Keynote-with-Bob-Muglia-and-Steve-Jobs


Introducing Jobs is former president of Microsoft's server & tools divisionBob Maglia.


Receiving introduction of Maglia, thenNeXTThe 41-year-old Jobs who was the CEO of the company will be there. The content of the presentation is "NeXT released as the world's first web application server in 1996"WebObjects"is about.


Jobs first said, "Presentations and news in the current web industry are mostly related to browsers, among them the most important thing is to enhance browser UI and maximize the capabilities of the browser" Is in a state that extends UI's ability with plugins and ActiveX It is very important to strengthen browser UI with plugins and ActiveX and will continue to lead the browser to success.


"The current web is staying on stage 1 and it is expected that we will move on to stage 2. The server that is important on the stage 2 web is a server.When browsers place importance on UI, What should the server emphasize? "


"As shown in this slide, modern browsers are pulling out requested pages from pages stored in an HTTP server"


Jobs said, "The problem with this system is what to do when there is no page requested by the user, some people said that such a thing will not happen, but of course it can happen" in the form of asking the audience , Pointed out problems that the browser at the time had.


"Let's examine the location of the package from the tracking number on the FedEx site, for example, if you enter the tracking number, the four mainframe databases will check the data of the package corresponding to the tracking number"


"After that, we gather data automatically and generate a page and tell me the delivery history of the package.I want to say that the page I am looking at is the tracking number If there is a need for the user to call customer support and ask for the location of the package, let's assume that the cost is $ 8, if there are 1000 inquiries a day You can cut costs as much as $ 8000. This is the dynamic web appeal. "


"It is WebObjects that realizes this attractive service.Briefly, it means that you can automatically build pages that users did not even request," Jobs said. I will explain so that anyone can understand the appeal of their products.


Jobs on the way, "I was using Internet Explorer this morning, I will use Netscape in this presentation, of course I know that you love Internet Explorer", the venue is laughing I will do it. Jokes like crowds can be relaxed between moments and you can watch presentations without getting tired.


From here we introduce the appeal of products by actually using the services of companies using WebObjects. We will select "car model", "price", "model" on the automobile sales website, rearrange in order of price, and explain in detail the dynamic service which can be done using WebObjects.


"What you see now is what you can do with the most standard version of WebObjects," he said, introducing the "Pro" and "Enterprise" versions of WebObjects.


After that, the answer that "The server should emphasize the service that the server can express dynamically" to the problem "What should the server take importance if the browser places great importance on UI?" Asked in the introduction part of the presentation I guessed, and I do not even think I'm seeing "I see."


It introduces that WebObjects supports all browsers and HTTP servers.


Subsequently the corresponding languages ​​......


Announcement that the beta version of the product can be downloaded, the expected release date of the regular version.


Fee for WebObjects standard model is free. Jobs says, "It is what I truly desire to have dynamic services using WebObjects, that everyone here use it, raising the web to one level higher."


In the story of how to link WebObjects to monetization, we announced the price of the "Pro" and "Enterprise" versions of the paid fee, which is different from the standard model, with different functions.


As a customer already using WebObjects, it was one of the three largest investment banks in the United States at the timeMerrill LynchYa


Motorola... ....


A film company's "DreamWorksIntroducing.


Jobs will demonstrate WebObjects again at the end. Flight searchOAGThe UI looks like this before you introduced WebObjects. Jobs said, "Although OAG was a very modern site design, I could change to a more modern UI using WebObjects."


This is the UI after introducing WebObjects.


It is obvious that the retrieved flight is represented by animation, reaching several levels above the UI before the introduction.


After doing a full demonstration, I explained the version and price of the product again and the presentation is over. It was a movie that you can see well that Jobs' presentation attracted people from those days.