What is the A / B test to create an easy-to-read invitation email?

ByJamesRoseUK

Web service that can deliver up to 12,000 mail magazines / news mails per month to up to 2000 registrants for freeMailChimpAs a tool for creating effective mail, such as mail subject and send timeA / B testWe can also offer "A / B Testing" service. Based on the test results of customers using A / B Testing, MailChimp publishes "A / B test method of finding out effective mail design".

A / B Testing in MailChimp: 7 Years of Successful Experiments | MailChimp Email Marketing Blog
http://blog.mailchimp.com/ab-testing-in-mailchimp-7-years-of-successful-experiments/

A / B Testing is a tool used for effective mail magazine creation since the start of service in 2007, and more than 200,000 tests are executed in 2013. From "A / B test results for mails that have been executed so far," effective A / B test way "derived by MailChimp is as follows.

◆Items to be tested A / B

ByMarie-Chantale Turgeon

· 1: Subject
It is very important to think "What is the subject that is noticeable?" "What subject is easy to open?"

·2: From
You should also A / B test the sender's name. It is necessary to make sure that the target user who sends e-mail is easy to respond to the e-mail sent by name of individual or organization.

·3: Sent date and time
There should be something called "date and time to have the mail opened," and these investigations are also important.

·4: Content
Naturally, the image image, layout and message of the mail body are also subject to the A / B test.

◆A / B test notes
The important thing that is common in any A / B test is "do not change a lot of parts at once". If you change multiple places at the same time,Conversion rateEven if the difference comes out, it will be impossible to judge what was successful.


In addition, MailChimp urges attention as to the time of the test. Even if there is a difference in the first hour, it is not unusual that the result will be exactly the same when one hour has elapsed. It is important to continue testing and careful attitude to attitude.

◆Scale of A / B test
MailChimp recommends the delivery method of the mail magazine, first run the A / B test with 20% of the whole, when the clear win or lose the mail with excellent conversion rate to the remaining 80% Sending it. By doing this, you can secure the number of samples required for the A / B test, and reflect the obtained results in many mail transmissions.


◆Attitude
Even though we performed the A / B test with much difficulty, it is common for the result that there is hardly any difference. Perhaps the person who sent the mail may not have noticed it because he did not pay attention to the slight change, but it does not mean failure of the A / B test. MailChimp advises that it is the most important thing to constantly and repeatedly conduct the A / B test repeatedly and repeatedly in order to achieve great results.