What are some small improvements to titles and thumbnails that can help you get more views on YouTube?
Even if you post a video on YouTube, it may not be played at all due to the title or thumbnail.
Clickbait is Unreasonably Effective - YouTube
In 2015, Veritasium released a movie on YouTube entitled 'Throwing a basketball with a backspin off the top of a dam'. This movie was featured in numerous media outlets and was viewed 16.3 million times within a week of its posting. However, most of these views were viewed on article pages of various media outlets, and the number of views on the YouTube platform was very small.
Veritasium points out that the reason the movie in question had such a low number of views on the YouTube platform was because the movie's title was 'Strange Applications of the
According to Applications, when YouTube first launched, the emphasis was on 'increasing channel subscribers' in order to increase views.
At that time, YouTube's view count was earned by users who learned of the existence of a movie on an external site, played the movie on YouTube, and became a regular user by subscribing to the channel.
However, YouTube began to see the risks in relying on traffic from external sites, and made repeated changes to its specifications to ensure that user activity was completed solely on the YouTube platform.
In addition, due to changes in YouTube's specifications, it has become easier to play movies from channels other than those you subscribe to, making it difficult to achieve the situation where 'if you increase the number of channel subscribers, the number of views will naturally increase.'
As a result, a technique called '
Clickbait that intentionally deceives users or contains exaggerated content is called 'Type 2 clickbait.'
Examples of Type 2 clickbait include '9 in 10 Americans get this fact wrong' and 'You gave a kid a pair of scissors. What happened next?'
Veritasium has prepared a distribution map of 'attention-grabbing expressions' on the horizontal axis and 'misleading or exaggerated expressions' on the vertical axis to classify clickbait.
This places the Type 2 clickbait above as the most attention-grabbing and most hyped.
Veritasium points out that Type 2 clickbait, which is overly attention-grabbing and misleading, is more likely to attract user backlash, and argues that Type 1 clickbait is the preferred method of earning YouTube views.
Veritasium also suggests that Type 1 clickbait and Type 2 clickbait are too different in meaning, so Type 1 clickbait should be called 'Legitbait' and Type 2 clickbait should be called 'Clicktrap,' 'Cricktrik,' 'Linktrap,' and 'Dupechute.'
Veritasium also notes that the line between type 1 and type 2 clickbait is vague and people may perceive it differently.
Veritasium says it takes the same amount of effort to create thumbnails and titles that are appealing to users but not offensive as it does to edit a movie.
In recent years, YouTube has released a tool for analyzing movie viewers, which has revolutionized thumbnail creation.
By analyzing the number of viewers, it became possible to try out multiple thumbnails in order and choose the one that was most likely to increase the number of viewers.
Veritasium uses a movie he posted to show the effect of changing the title and thumbnail. For example, in a movie that explains that 'asteroids cause great damage to the Earth'...
Despite being praised by people around me as 'the best movie in Veritasium history,' the increase in views was slower than expected.
So Veritasium added the phrase 'What can we do?' to the title of the movie. However, the number of views did not improve.
So Veritasium changed the thumbnail significantly and changed the title to something simpler: 'These Are The Asteroids To Worry About.'
As a result, the number of views increased dramatically, and the video became an incredibly popular movie with over 10 million views.
By adopting the technique of 'changing the title and thumbnail after the movie is released' in this way, two peaks of playback numbers appeared in the movies released by Veritasium: 'immediately after release' and 'after changing the title and thumbnail'.
The title and thumbnail changes will be effective even after some time has passed since the movie was released.
In addition, Veritasium explains the points to pay attention to when deciding the title of a movie. For example, if you give the title '
However, as mentioned above, it is not always easy to determine the right title. In fact, when we conducted a survey asking participants which of two simple titles and thumbnails, 'You Are NOT a Visual Learner' (A) and 'The Biggest Myth in Education' (B), 'Which one is more interesting?', contrary to Veritasium's prediction that the votes would be evenly split, the result was overwhelmingly favored by B.
Veritasium consulted with many experts to create titles and thumbnails that would attract the interest of many people but not offend. As a result, the movie titled 'Strange Applications of the Magnus Effect' at the beginning is...
The title was changed to 'Backspin Basketball Flies Off Dam' and the thumbnail was changed to one that makes it easier to understand that the content is 'a basketball is backspinned and dropped down the dam.'
Veritasium claims that by changing the title and thumbnail, the number of views of the movie has continued to increase steadily since the sudden increase at the time of its release.
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in Web Service, Video, Posted by log1o_hf