Samsung is Media Jack at Heathrow Airport, terminal name is "Galaxy S5"


ByKārlis Dambrāns

Samsung is a smartphoneGalaxy S5As a promotional activity of the London Heathrow Airport terminal "Media JackIt became clear that it will do. During the campaign period, the terminals will become Galaxy S5 color, and passengers are expected to be unable to use the terminal without watching advertisements.

Samsung to rename Heathrow's Terminal 5 to Terminal Samsung Galaxy S5 | Ars Technica
http://arstechnica.com/gadgets/2014/05/samsung-to-rename-heathrows-terminal-5-to-terminal-samsung-galaxy-s5/

Heathrow's Terminal 5 becomes 'Terminal Galaxy S5' to promote Samsung's latest phone | Android Central
http://www.androidcentral.com/samsung-taking-over-heathrows-terminal-5-peddle-galaxy-s5

As an advertising strategy of the Flagship smartphone Galaxy S5, Samsung revealed to conduct a campaign to media jack the 5th terminal of London Heathrow Airport. In this media jack, all advertisement signs of the entrance of the 5th terminal of Heathrow Airport, lounge and security gate are replaced with those of Galaxy S5, and 172 digital panels will become one color of Galaxy S5.

ByNewbieRunner

Furthermore, as a superb media Jack, during the campaign period,Heathrow Airport Terminal 5 will be renamed to "Terminal Samsung Galaxy S5 (terminal Samsung Galaxy S5)"And that. During the campaign period, it is dedicated to Heathrow Airport Terminal 5web pageWill also be changed to a special page of Galaxy S5 one color.


The VergeAlso from the reporters of the following impressions.

"Customers, which terminal departs?"

"Ask at Samsung Galaxy S5"

(The driver hits you and knocks out from the taxi)

At the airportNaming RightsAlthough it is Samsung who has purchased until the purchase and is devoted to the advertisement of Galaxy S5 advertisement, it is very famous that Samsung adopts a thorough advertising strategy for smartphones. David Ortiz of Boston Red Sox who visited the White House in April 2014 took a two-shot photo with President Obama on a smartphone made by Samsung, and Sponsor Samsung released this picture on TwitterPresident Jay Kearney 's spokesperson expresses a strong displeasure against the act of commercial use of the president' s portrait without permissionThere are troubles as well.


Sales pace 10% higher than previous model Galxy S4 in 1 month after releaseAnd media jack of Heathrow Airport by Galaxy S5 which started a strong start will be held for two weeks from May 19, 2014 local time.

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