How much "skip" function at the time of music play is actually being used?

ByFoeoc kannilc

In the era when records were mainstream, when you wanted to skip music you do not want to hear much, you had to rise up from the chair, raise the arm of the record player, and align the needle to the position of the next song. The skipping of music is simplified by replacing music listening with devices such as iPhone and Walkman and digital streaming, but due to the influence, contemporary music listeners "How often do you press the skip button?It is clear that it is called.

The Skip | Music Machinery
http://musicmachinery.com/2014/05/02/the-skip/


Spotify acquired music data platformThe Echo NestPaul Lamere, who has worked at, is how often the modern music listeners are skipping music? I was interested in that, I used the big data from the Spotify team with a large number of users to investigate the skipping trends.

In this survey, Mr. Lamere mentioned the definition of "skip" as "skip", "search another song while searching for a song and play it" "play another song from the playlist while playing the song" , And for whatever reason it includes "when the listener did not play to the end of the song". As a result of the survey, it became clear that a skip operation can be done with only one button, and a large amount of listeners around the world frequently skip.

The following is a classification of how many seconds have elapsed since playing a song. Within 5 seconds is 24.14%, within 10 seconds it is 28.97%, nearly 30% skipping in less than 10 seconds. Within 30 seconds it is 35.05% and the proportion increases with time and it is 48.6% until the end of the song so there is a result that one in two people is listening to the song, proportional to the playing time You can see that the number of times of skipping is increasing.


Below is a graph showing millions of listeners vertically, displaying billions of songs played back by side and skipping average. The majority of people are skipping one after the other for the first ten songs to hear, but the probability of skipping decreases as the number of songs increases.


Looking at the limit for one minute, the skip rate of 2 seconds and 4 seconds exceeds 10%, but the vicinity of 10 seconds to 20 seconds skipping is the border. A musician may be able to create "a song he wants to listen to" by putting melodies and excitement where there is a trail of the beginning of the song.


Also, the number of times the listener of average age calculated from the listener skips per hour is 14.65 times, and on average it skips once every 4 minutes. Looking at the skip rate by gender, male is 44.75% and women is 45.23%, and it seems that women are listening to music quite a bit. The skip rate per platform is 40.1% for desktop and 51.1% for mobile. After all it is understood that easy operation leads to the number of times of skipping.

ByTrey Ratcliff

Below are the skip rates for each song playback classified by age, the teenagers jumped out and the skip rate is high, and it decreases as you become in their 30s. It is interesting that the skip rate again rises again for some reason from the late 40s to the 50s. Because young people with more free time have more time to listen to music, it seems to skip songs by editing playlists. Spotify analystChris TynanAs for the rise in the late 40s, Mr. guesses that the data is collapsed because teenage sons and daughters are using the account of the parent generation.


Which time zones are most skipped in the day for British residents? As a result of investigation, the skip rate decreased during sleeping hours between 2 am and 4 pm and between 8 o'clock and 4 pm and school hours. The skip rate shows a rise around 7:00 am to 8:00 am when the number of school entrance / exit increases, and from 8 o'clock to 10 o'clock in the afternoon, most skippers are in the time of returning home or having social activities such as friends The rate will be higher.


At first glance it seems that the number of playbacks and the number of skips are proportional, but there is also an interesting result that the playing rate of the song represented by the yellow line does not match the number of skips.


If you skip a day on a line chart over the entire week, the skip rate is highest at the weekend. It is expected that it will be selected and sought for better music on weekends with time.


To summarize these results, the skip rate increases in busy time zones such as when you go out, but there is a feature that the skip rate becomes low during work or relaxation time. Also, the skiing rate of the young age group is the highest because free time increases. People are skipping songs more frequently than you think, and on average they result in skipping songs every other song. With the free account of SpotifySkip can only be used up to 6 times per hourSo, with some streaming services you can use "Skip unlimited"Is a paid account limited function. As a way of listening to music changes, "skip" is one of the important functions to pay for music listeners.