Netflix · Hulu · The content that users are seeing at Amazon Prime is completely different

byNeONBRAND

The presence of the streaming distribution service of the video contents is rising day by day, and even in Japan, Amazon's prime "Documental"Or Netflix's"Devilman Crybaby"The original content is exclusively distributed, and it is calling a topic. Quartz notes that Netflix · Hulu · Amazon Prime, a malicious streaming distribution service, has a greatly different type of content being watched by each user.

Netflix, Hulu, and Amazon Prime are being used in very different ways - Quartz
https://qz.com/1180832/people-are-using-netflix-hulu-and-amazon-prime-in-very-different-ways/


Speaking of streaming distribution services, "Netflix is ​​delivering ○○, but xx has not been delivered, Hulu has xx but there is no ΔΔ ... ..." and so on for each service The content being handled is slightly different. I think that users are choosing streaming distribution services for various reasons, such as to see contents of their preference, compatibility with the equipment they own, but for entertainment related research companies ·Hub ResearchAccording to a report released by the company, the three services of Netflix, Hulu, Amazon Prime each have different characteristics.

In December 2017 Hub Research conducts a questionnaire survey for about 1,800 users who are viewing video content for at least 5 hours a week. Among them, we are also conducting questionnaires concerning the use of streaming distribution service, and it is clearly shown what kind of content users are watching with three popular services, Netflix · Hulu · Amazon Prime, which is particularly popular .

The graph below shows Netflix · Hulu · Amazon prime and shows what types of content users are watching. Netflix is ​​37% more popular in the original series than others, and Amazon prime is watching movies 39% more than one-third of users. In contrast to Hulu, more than half of what 54% are watching frequently the popular video content licensed from other series, that is, from other companies.


Netflix has been frequentlyFocus on original delivery contentIt is reported that it is doing, and in 2018I invested 900 billion yen in cash to make half of the distribution contents originalAnd it was reported to. This data clearly shows that the original content is overwhelmingly supported by Netflix than the two competing companies and it is data that supports the fact that focus on Netflix's original contents is correct.

On the other hand, since Hulu can distribute popular content such as Disney, Fox and NBC which are the parent company, "other series" which is neither original nor movie is overwhelmingly watched.

And Amazon Prime has features different from Netflix and Hulu. Amazon, the e-commerce male, has launched movie and TV program rental and purchasing services since 2006, and now has expanded its service to streaming distribution service and has established its current position.

The following graph shows what kind of platform consumer consumes entertainment. On the left is the result of the questionnaire for all ages, it can be seen that the majority of the platforms such as social media, online video, games, etc. are still spending a lot of time watching TV programs. However, from 18 years old to 24 years old, you can see that the video viewing time on the games and the Internet is getting longer.