Samsung will publish a secret email stating Jobs' death as "a great opportunity to attack Apple"

BySamsungTomorrow

There is a trial where Apple is seeking damages of about 2.2 billion dollars (about 220 billion yen) as being infringed on Samsung Electronics and various important documents have been submitted from both sides during the trial.AppleInsiderSamsung executives say that they were submitted during the trial has obtained and released a confidential email that Steve Jobs exchanged the next day.

Samsung email targeted Steve Jobs' death as "our best opportunity to attack iPhone"
http://appleinsider.com/articles/14/04/16/samsung-email-targeted-steve-jobs-death-as-our-best-opportunity-to-attack-iphone

On 4th October 2011, Apple held a recital, in which "iPhone 4S" was announced. In addition, the details of "iOS 5" equipped with voice recognition type personal assistant function "Siri" was also disclosed at the same announcement.

ByTenz 1225

On the day that Apple announced the iPhone 4S, Samsung held executive meetings on the company's new product Galaxy SII and iPhone 4S, and Mr. Michael Pennington, Samsung's sales department manager, said " We should attack Apple. " This proposal was aimed at avoiding a head-on collision with Apple that is also a customer of Samsung.

On October 5, 2011, Mr. Jobs who was then CEO of Apple was the deceased. Two days later, Mr. Pennington sent an e-mail regarding the meeting to the executive on October 4th. In the e-mail, "Unfortunately, the report on the death of Jobs will make the superiority of Apple and iPhone unbroken" is written, and "Important thing is superior foresight Third parties stir up consumer awareness that Mr. Jobs was also a perfectionist and "Apple products are excellent", Apple will gain a lot of benefit. I am sorry, but I think that it is the best timing to attack Apple right now. "


Mr. Todd Pendleton, Samsung 's marketing department manager who received Mr. Pennington' s email, said, 'I will accept your proposal for the Galaxy SII campaign, and I'm going to face the iPhone 4S from the front.'

Samsung then released an image comparing Galaxy SII and iPhone 4 on Facebook's official page. Within the image Galaxy SII was described as "cutting edge", iPhone 4 as "obsolete".