Comparison of the number of visitors at the Anime Content Expo and the Tokyo International Anime Fair, and the future of both events?

Speaking of a big event that the animation industry participates so far "Tokyo International Anime Fair(TAF)Although it was, this year from Makuhari Messe "Anime content Expo(ACE)"Started. This event is the first "division holding" that both events will be held in late March. as a result,The number of visitors to TAF decreased to 90,000 people, 75% of the previous surveyDid. Meanwhile, the number of ACE visitors is over 40,000. TAF's public day was only few days compared to only two days (about 70,000 people), eventually TAF showed mobilizing power.

However, the impression that I actually visited the site was different from this by 180 degrees. We will verify while taking into account the photos of the site.

The Tokyo International Anime Fair (TAF) was held for the first time in February 2002 with the proposal of Tokyo Governor Shintaro Ishihara in order to establish a place for international negotiations with the aim of promoting and developing the popular Japanese animation industry abroad It was.

Tokyo International Anime Fair 2012
http://www.tokyoanime.jp/


The first one was held for three days but the second and subsequent times have been held for four days until now, of which the first two days are business day with business negotiations as the main, the ordinary people visited the event for the latter two days It is separated from Public Day which you can enjoy.

The number of exhibitors in 2012 decreased compared to the previous (2010), but still 216 companies exhibited. Of these, 89 companies were overseas, especially 48 Chinese companies, which increased by 10 companies compared to the previous time, participated.

One Anime Content Expo (ACE) is held for the first time this year. Originally scheduled to be held on the same schedule as TAF's public day in 2011, it was canceled due to the earthquake and this year, it was decided as "thanks to all the fans who supported ACE" as holding.

ANIME CONTENTS EXPO 2012 | Anime Content Expo 2012
http://www.animecontentsexpo.jp/index.html


From the preparatory stage Participants who support the animation industry such as Kadokawa Shoten, Aniplex, Animate, King Records, Geneon Universal, Frontier Works, Marvelous Entertainment, Media Factory. Although exhibitors and organizations are fewer than 55 companies and animation fairs, tickets became a fierce battle for the stage events, as there are currently broadcasting animations and performers of animations to be broadcasted in the future.

According to the published figuresThe total number of visitors to TAF 2012 was 49,923 in total for 4 days. Among them, 33,191 people on March 24 and 42,478 people on 25th, the public day visited by general visitors as well as ACE, total73,869 people.Number of visitors at ACE 2012There are 2780 people on March 31 and 24,48 people on April 1, in total41,228 peoplewas. During the two days when the ACE was held, it was also the day when the strong wind blew up in the metropolitan area, and the Keiyo Line, the main access route to Makuhari Messe on March 31, stopped from 9:20 in the morning until after 16 o'clock in the evening, Sobu Line And the Musashino line, too, the diamonds were disturbed, and the participants took a strange situation. On the other hand, it was reported that the public day of TAF was not stretched because of bad weather on the first day.

Simply comparing this number means that TAF was 32,241 more than ACE. That is,There are about 16,000 visitors per day for TAFThat's why.

However, if you actually went to both events, you should scoff at this announcement. In TAF, except for some sales booths, we were able to look around relatively slowly and could also shop, whereas the ACE venue was completely occupied by passageways, and in the sales, It was so long that the queue was out of the venue.

It is easy to speak with impression, but how was it actually? The venue is TAFTokyo Big Site, ACEMakuhari Messewas.

As usual, TAF used three of the three halls from East 1 Hall of Tokyo Big Sight to use it. The hall isOne is 90 m × 90 mBecause there are 8,100 square meters,In total it is 24,300 square metersIt will be.

In this picture, half of the East 2 Hall (left front) and half of the East 3 Hall (right back) are shown.


On the other hand, ACE used 3 holes from 1 hole in Makuhari Messe. The size of the hall is smaller than the big siteOne 6750 square meters.When connecting three, it is 22,000 square metersThere is.

What is reflected is the part from 3 holes (left) to 2 holes (right).


So we will proceed with calculation from the area of ​​the hall and visitors. Because the ACE has a smaller venue, I think about whether or not people felt too much, depending on the number of people per area.

First of all ACE. In the space of 22,050 square meters, 2780 people on the first day and 24,48 people visited on the second day. In terms of the number of people per square meter, 1.026 on the first day and 1.030 on the second day.

One TAF. In the space of 24,300 square meters, 31,391 people on public day 1 and 42,478 visited on public day 2. In terms of the number of people per square meter, 1.292 on the first day and 1.748 on the second day.

That is,Even though I thought about it in the same area, the number of visitors to TAF was moreThat's why. Of course, there are no timings etc as people who are counted as visitors are in the venue at the same time, so this figure is for reference only.

Again, we will try to compare it with pictures of the venue.

Public day of TAF 2012 Day 1(March 24), the Bushiroad booth which carried out the stamp rally gained popularity, but it did not become a situation that it could not move with the gimmick to the surrounding passage.


The day tele booth crowded with that booth event will be held after this.


A workshop was held in which the active anime staff will be able to instruct the paintings directly, and also the appearance of parent and child companion participating.


Children reluctantly painting.


"Smile PreCure!" The stage show is extremely popular and the standing upright continues.


The opening day dash of public day on the first day is like this


on the other handACE 2012 at 1st day, Animate booth in which the cashier is far away and can not be seen. The picture shows the situation when waiting for 2 hours,Wait 5 hours at maximumIt seems that it was.


There are Frontier Works and Good Smile Company on the left side, Kadokawa Group and Aniplex booth on the right side, the aisles are filled with people. Although there are standby queues of goods sold more than booths, if you get on well with the flow of people, you can move to the destination fluently.


From the 3rd hole to the 2nd hole direction. There is a gray high wall on the far right side, but the other side is the 1 hole where the stage event is held.


Anime content Expo 2012 Opening dash for the first day is like this


Clearly speaking, the population density is far superior to ACE. I do not know what the difference between the published figures is, but unless the TAF is counting on re-entrants again, ACE has not counted re-entry, and that's not the case It should not be stuck.

According to the population composition of the venue, the number of men who had previously had much TAF declined. The family seemed to have seen so far from before, but it seems that it came to see more and more as the number of people decreased. Meanwhile, the ACE was an impression that there were many young customers, and there were many people who were playing the core of so-called "animation fans" and "voice actor fans".

Both TAF and ACE are common in terms of a place to appeal animation. From next year, it is unclear what kind of ACE will be held, but if it is the same trend as in 2012, TAF (Public Day) will be for family and animated light fans Taking the helm, ACE should be the happiest form of living in the late-night animation system, fulfilling events for core animation fans, and dividing in living. Also, if TAF uses East 1 - 3 Hall of Big Sight, if ACE is carried out at East 4 - 6 Hall opposite East, we can alleviate the burden on exhibitors who will exhibit both in a little , "I want to participate in both" "Can you respond to the demand that you want to see a little bit what kind of feeling is the other side?"

Business talks with buyers and events for animation fans should be important for the industry. I hope to find an answer that works well without being impaired ... ....