Sony acknowledges that he is working on the development of a model corresponding to "PS 4 (PlayStation 4)"

"PS2" that hit the world has been changed and changed, since the release in November 2006, the state of "opposite" has continued that the manufacturing cost of the main body exceeds the selling price,"PS3" which has repeatedly been a history that can not always be said as smooth, such as profit only finally selling the main body last yearHowever, Sony acknowledged that it is working on the development of a model corresponding to "PS 4 (PlayStation 4)".

※ It was added on May 30th.

Details are as below.
Sony is working on PlayStation 4 News - PlayStation 3 - Page 1 | Eurogamer.net

According to the European major game information site "Eurogamer.net" reported, at the fourth quarter performance announcement meeting of Sony that Sony went on the other day, investors explained the increase in research and development expenses of the company It is said that it was requested.

In response to this request, Mr. Yu Kato, Sony's vice president and chief financial officer (CFO), assumed that PS 3 is a product life cycle cycle for 10 years, and the life expectancy as a platform has reached mid- Emphasize that there is a point.

Furthermore, since the game is a platform business, although it is not possible to discuss what kind of product at the present time, the development project of the future platform next to PS 3 is already in progress, It is said that it is recorded as development expenses.

By the way, having started tackling the development project of PS4, it is easy to think that the release of PS 4 is not far, but in the case of "Cell processor" adopted for PS 3, for example Sony Computer Entertainment and IBM, Toshiba announced what they agreed in March 2001, it took five years to be commercialized, so PS4 will be commercialized soon ... It seems not to be.

In March this year, Sony's vice president, President and Representative Director and President of Sony Computer Entertainment, Kazuo Hirai, group CEO, "PS3 has not even reached the middle point of the product life cycle for ten years yet, We are not at the stage of discussing to release PS4 and next-generation game machines in the future. "

· May 30th 18: 45 Addendum
From readers "What is under development is not a successor to PS 3, is not NGPAlthough there was a inquiry that it was published on Sony's official websiteQuestion and answer of the fourth quarter 2010 performance presentation meeting in 2010According to the company's executive officer EVP CFO Yu Kato responded, the content of the game business is as follows. In addition to "NGP", we have not specified the release time for PS3's successor platform, but we are replying that we are developing the development.

Mr. Kato:
(R & D expenses are increasing as we continue to enhance our product capabilities as it is. However, if you look at the ratio to sales, the person who places it will not change before and after the disaster, but since the sales side has a part that fly a bit before and after the disaster, I saw the profit structure I think that it is undeniable numerically that the part that seems to be proportionally underpinning the development research expenses at times.

Among them, R & D for the business of the medium and long term prior business and those for the product development of the current term are included, but it is quite useful to use this time, for example, for the game area, NGP ". We will release it later this year, but development expenses in those places.

And PS3 still has lifes (cycles), even for those with a home machine, but because of this platform business, we can not say "when and what to release" about the previous platform, We are on the way.