Counter against McDonald's? Mos Burger releases new low-priced products

With the increase in logistics and labor costs, and the recent rise in raw material costs,Moss burger raises some goods from November 26 (Wednesday) and also performs "weight loss" for products that do not price upWe talked about in GIGAZINE before, but it seems that we decided to release a low price menu in order to eliminate the expense.

Although Mos Burger has many menus that exceeds 300 yen, it seems to be able to respond to the demand of low price oriented users.

Details are as follows.
Asahi.com (Asahi Newspaper): Mos Burger, low-priced item of about 200 yen put in by next spring - business

According to the Asahi Shimbun news report, Moss Food Service which develops "Mos Burger" seems to introduce low price new products by next spring. This is a measure for judging that the sense of overbearing is stronger compared with "McDonald's" which will set out a 100 yen menu and the like, and the price can be suppressed to around 200 yen. What kind of new products will be launched?

According to the newsletter's report below, as part of the review of sales promotion measures, it seems that Mos Burger's television commercial is considered to be abolished entirely. This is because TV commercials targeted by unspecified majority are judged to be less cost effective, and we are planning to shift to information dissemination etc. through e-mails of mobile phones in the future.

Current affairs dot com: Mos Burger, television commercial total abolition also shifted to mobile e-mail etc.