Finally introducing "regional price" in convenience stores



AlreadyMcDonald introducedThen,Yoshinoya is examining, Raising the price of goods in urban areas against the backdrop of soaring labor costs, and lowering the price in rural areasPrice by regionHowever, according to the report of Fuji Sankei Business Eye, it seems that there are moves to introduce regional prices even at convenience stores.

In the case of a convenience store, I feel that there was a sense of security at the same price anywhere in Japan anytime anywhere, but can not you say that?

Details are as follows.
FujiSankei Business i. Comprehensive / convenience store first, regional price ... Circle K Sunkus next spring introduction review

According to this article, Circle K Sunkus, 4th in the convenience store industry, recently sold all lunch boxes, rice balls, breads, and dishes sold at a uniform price nationwidePrivate brandIt seems that we are studying to introduce regional price for the product of.

This is a judgment that received income opening remarkable in urban areas and rural areas, the pricing is undecided, but the products to be sold in rural areas are to lower the price after reviewing the capacity. In addition, such as major food manufacturersNational brandRegarding products, if the cost is the same and the selling price is different, it is said that we will not introduce it because of the rebound from Circle K Sunkus franchise stores.

By the way, the convenience store industry is particularly stagnant in regional sales, and in the case of LAWSON, we are considering measures to keep prices down in the region, raising national brand products in the metropolitan area.

Will everything be different in price from region to region ...?

in Note, Posted by darkhorse_log