Japan McDonald's finally increased consolidated operating profit by 651.3%

The other day, McDonald's Holdings Co., Ltd. of Japan concluded an interim period performance (January 1, 2006 - June 30, 2006) by the consolidation of the year ended December 2006 (January 1, 2006 to December 31, 2006) Although it announced, it seems that every measure until now has been successful.

Existing store customers increased 3.0% year on year, and existing store sales also increased 4.4%. It is not easy to produce such an increase rate with that big body after the loss of that amount, so it may be said that "McDonald's did well."

Details are as follows.
Summary of Consolidated Business Results

Specifically, the following five are the cause of the increase in profit.

(1) Acquiring customers by last year's value strategy and reviewing prices this fiscal year
(2) Active investment in store development and store management over the past two years
(3) Expansion of business hours including 24-hour operation
(4) New menu introduction
(5) Strengthening communication strategies including marketing

I did not do anything special but rather faithful to the fundamentals of management. To say that it can be said that he was doing irresponsibly by mimicking its basic principle until now ....

Correlated with the announcement, the forecast figure is also being revised upwards.

Upward revision of full-year financial forecast for the fiscal year ending December 2006
Differences from the interim results forecast for the fiscal year ending December 2006 and
Accompanying the application of "Accounting Standard for Impairment of Fixed Assets"
Notice of Extraordinary Loss Occurred

Implementing a value strategy, opening 24 hours, introducing new menus will enable this upward revision .... It may be better to look back a little about places that are not going well with existing business.