McDonald 's number of customers in July is record high, sales are highest compared to the same month

According to the monthly sales report released by McDonald's, the number of customers in July 2007 was the highest ever. In addition, all store sales also reached a record high in July, and it has been a record high for the seventh consecutive month since January 2007.

By regional price introduced in June,I raised the price in urban areasI wonder if things are going to turn upside down,MegamacAndMcPorkIt seems that various measures such as the introduction of new products have resulted in good results.

Details on the cause of why the sales so much so far are as follows.
Welcome to McDonald's Holdings Japan Sales / Financial Data Monthly Sales Report

According to this report, the number of customers who got to record highs has increased by 9.5% compared to the same month the year before, and all store sales, which is the record high in July, increased by 8.8% from the same month the previous year. The customer unit price is -2.6%, but it seems that the increase in the number of customers has significantly exceeded that.

As a background of good performance, we cite the fact that by continuing investment from 2004 onwards, we have improved the quality of implementation of each measure, speed up and thoroughly implement the customer number expansion strategy, Limited time offer "Megamac"And"Salad dish and prawn fritters", And"McPork"100 yen Increase Macs by introducing"McFleury"After strengthening sales, expansion of 24-hour sales, and the refurbishment of the stores have resulted in a synergistic effect.

McDonald'sI will open a cafe experimentally this monthI decided to do it, but it is a place to worry about what will happen here as well.