'PS5 is in a state of cost reduction, but shipped more than 4.5 million units,' Sony's quarterly financial results revealed
Sony has announced its financial results for the third quarter of 2020 (October-December). The strong sales of
Sony Japan | Financial Results / Performance Briefing Materials
https://www.sony.co.jp/SonyInfo/IR/library/presen/er/archive.html
Sony Is Doing Great, But Making More PS5s Is Difficult
https://kotaku.com/sony-is-doing-great-but-making-more-ps5s-is-difficult-1846187416
Sony is selling the PS5 at a loss, investors told --Polygon
https://www.polygon.com/2021/2/3/22264242/playstation-5-sales-loss-manufacturing-costs-msrp-sony
On February 3, 2021, Sony released its financial results for the third quarter of 2020. In the third quarter of 2020, net sales and operating revenue increased 9% year-on-year to ¥ 2.6965 trillion, and consolidated operating income increased 20% year-on-year to ¥ 359.2 billion.
The game and network services sector drove this record-breaking performance. Sales in this division reached 883.2 billion yen (up 40% year-on-year), and operating income reached 80.2 billion yen (up 50% year-on-year). It greatly contributed to Sony's breakthrough.
The PS5, which went on sale on November 12, 2020, contributed to the strong performance of this division. In this financial report, Sony revealed that it has already sold 4.5 million PS5 units.
It is also revealed that PS5 is 'cost below'. According to Sony, PS5 is selling well, but 'we are recording a loss due to the strategic pricing of PS5.' In addition to this, it seems that profits and losses were also recorded due to selling, general and administrative expenses for the release of PS5, but as of the end of December 2020, sales of 4.1 million units were achieved '
On the other hand, while PS5 is selling well, there is also a report that 'shipments are not catching up'. Hiroki Totoki, Representative Executive Officer, Vice President and Chief Financial Officer, said in a briefing session on financial results, 'We are making progress as planned to achieve our goal of' sales of more than 7.6 million units by the end of 2020. ' However, we are not fully responding to the strong demand from our customers. ' It is said that it is making every effort to deliver as many as possible to users who are waiting for PS5.
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