Survey results on the actual situation of podcasting users, men in their 30s center

According to the survey results on Nikhti's "actual situation of podcasting users", there are many users in their 30s to 40s compared to their 20s, with male 85% and women 15% in gender. As a result it seems that men in their 30s are the center.

In addition, it seems that 30% of people have annual income of 6 million yen or more, more than half of users in the metropolitan area, "soft and information processing", "electricity", "publication / broadcasting / newspaper / advertisement" in many industries.

The details of the actual situation of use are as follows.
Nifty announces survey results on "actual situation of podcasting users" | Nifty Corporation

Survey on actual situation of podcasting users (PDF)

Looking at the actual situation of use, about 40% are viewers watching 5 programs or more. There is a habitual use tendency, and it seems that about 70% of users use "every day" "almost every day". Also, more than half of the use in mobile scenes. The metropolitan area is a train, the rural area is a car. In addition, about 40% of people viewing for 30 minutes or more per day, "use as an information source" and "be able to listen regardless of location" seems to be merit.

Looking at user characteristics, the use of RSS reader is about 30%. In other words, net literacy tends to be higher. In addition, since it is about 50% of the use of music distribution service, it seems that there is a tendency to be more interested in music.

I thought that, as a podcast user and "a male in his 30s" is the fact that users of nifty are mainly men in their thirties .... Is not it related?