Jul 27, 2026 13:15:00

Google's vice president of devices and services has suggested that the next Pixel smartphone will be more expensive than the Pixel 10.

Google has announced that it will hold '

Made by Google ' in New York on August 12, 2026, at 6 PM local time, and it is expected that the new Pixel series device, the 'Pixel 11,' will be announced at the event. In an interview with 9to5Google, which reports on Google-related news, Shaquille Barkat, Google's Vice President of Devices and Services, revealed that the company will be adjusting the prices of the Pixel series due to a 'serious supplier-led memory crisis,' and it is possible that the price of the Pixel 11 will also be higher than that of the previous series.

Google confirms Pixel 11 price increase, effort to make Android more RAM-efficient
https://9to5google.com/2026/07/24/google-pixel-11-price-increase/

Barukat cited data from Morgan Stanley , one of the world's largest investment banks, pointing out that the price of 1GB of RAM has risen sixfold, from $2.80 (approximately 458 yen) in 2025 to $12 (approximately 1963 yen) in 2026. 'Google, like all other consumer technology companies, is experiencing an unprecedented surge in costs,' Barukat emphasized.

Barkat stated, 'Google has always tried to protect consumers from fluctuations in component prices and supply chains for as long as possible with hardware already on the market. However, the economic situation has fundamentally changed, and we cannot escape its effects.' He then revealed that 'pricing adjustments will be made across the entire Pixel series and will be dynamically deployed in line with supply conditions.'

It is believed that the price adjustments for the Pixel series will also include the upcoming Pixel 11 series, and 9to5Google predicts that the Pixel 11 series may be more expensive than the Pixel 10 series.

Furthermore, according to leaks reported by 9to5Google, the Pixel 11 Pro will have 12GB of RAM, compared to the 16GB of RAM in the Pixel 10 Pro. In addition, it is rumored that the starting price of the Pixel 11 and Pixel 11 Pro will be $100 (approximately 16,300 yen) higher than the previous models, but the impact is expected to be somewhat mitigated by the fact that the storage capacity will be doubled to 256GB.

According to Mr. Barcutt, Google is not simply passing on the 'supplier costs' resulting from rising memory prices to consumers, but is also working on developing technologies to proactively overcome the challenges of rising costs, such as 'focused efforts to reduce the amount of RAM in devices while maintaining a great user experience.'