Instagram Plus, a premium subscription that allows users to view Instagram Stories without leaving a trace and create lists of who can see them, has begun testing.
It has been revealed that Meta has started testing ' Instagram Plus, ' a premium subscription service that will give users access to exclusive features on Instagram.
Meta starts testing a premium subscription on Instagram | TechCrunch
Instagram Tests Premium Subscription With Exclusive Features - Bloomberg
Meta rolls out early test of paid subscriptions on Instagram - Neowin
https://www.neowin.net/news/meta-rolls-out-early-test-of-paid-subscriptions-on-instagram/
In January 2026, Meta revealed plans for premium subscriptions for Instagram, Facebook, and WhatsApp, separate from its ' Meta Verified' subscription that grants verification badges.
Meta tests premium subscriptions on Instagram, Facebook, and WhatsApp - GIGAZINE
The service that has just begun testing is called 'Instagram Plus,' a premium subscription for Instagram.
Instagram is known for its ' Stories ,' which disappear after 24 hours, and while posters can see who has viewed their Stories, Instagram Plus allows users to view Stories without notifying the poster that they have seen them.
Additionally, separate from the ' Close Friends List ,' which limits the visibility of posts and stories, you will now be able to create unlimited viewer lists specifically for stories. This means you can differentiate your audience, for example, 'share food-related topics with people on List A' and 'share idol-related topics with people on List B.'
Furthermore, you can extend the visibility period of your Stories to more than 24 hours, and you can set one Stories post per week as a 'Spotlight.' This will make your posts appear at the top of your followers' story lists, making them more likely to be seen.
In addition, you can send 'Super Likes' to stories posted by other people, and you can search the viewer list of a story to see if a specific person has viewed it.
The test has been confirmed to be conducted in Japan, Mexico, and the Philippines. It is available for free for one month, and after the free period ends, the fees are 319 yen per month in Japan, 39 Mexican pesos (approximately 344 yen) per month in Mexico, and 65 Philippine pesos (approximately 171 yen) per month in the Philippines.
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