YouTube is again testing 'YouTube Premium Lite' which hides only video ads
It has been revealed that YouTube is relaunching the pilot program for its previously tested low-cost plan ' YouTube Premium Lite ,' which hides only video ads. The target countries are Thailand, Germany, Australia, and the United States.
YouTube Premium Lite: Ad-Free Viewing for $7.99/Month - YouTube Blog
YouTube Premium — What's Now and New! - YouTube
YouTube offers a paid service called 'YouTube Premium' that offers features such as 'hide video ads,' 'temporarily save videos and playlists for offline playback,' 'play videos in the background,' and 'free access to YouTube Music Premium.'
Sign up for a YouTube Premium or YouTube Music Premium membership - Computer - YouTube Help
https://support.google.com/youtube/answer/6305537?hl=ja
However, when YouTube's Chief Product Officer (CPO) Johanna Vulich interviewed users, she said some of them said they didn't use YouTube Music and others simply wanted the ads to be hidden when playing videos.
For this reason, 'YouTube Premium Lite' was born, which is a cheaper version of YouTube Premium that only includes the function of 'hiding video ads'. Below is a table comparing prices and features, with YouTube Premium costing $14.99 (about 2,240 yen) per month, while YouTube Premium Lite is priced at a fairly modest $7.99 (about 1,190 yen) per month.
The YouTube Premium Lite pilot program is already rolling out to some users in Thailand, Germany, and Australia, and will now be expanded to all users in those countries, as well as the United States.
In Japan, YouTube Premium costs 1,280 yen per month.
By the way, YouTube
YouTube's cheapest ad-free paid plan 'Premium Lite' is discontinued - GIGAZINE
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in Web Service, Video, Posted by logc_nt