Major IT companies such as OpenAI, Amazon, and Microsoft support bill requiring labeling of AI-generated content

As AI technology continues to rapidly develop, AI-related legislation is being developed around the world. California is also currently debating several AI regulation bills, and a lobbying group including OpenAI and Microsoft has expressed its support for a bill that would require content generated by generative AI to be labeled.
Bill Text - AB-3211 California Digital Content Provenance Standards.
OpenAI supports California AI bill requiring 'watermarking' of synthetic content | Reuters
https://www.reuters.com/technology/artificial-intelligence/openai-supports-california-ai-bill-requiring-watermarking-synthetic-content-2024-08-26/
OpenAI, Adobe and Microsoft support California bill requiring watermarks on AI content | TechCrunch
https://techcrunch.com/2024/08/26/openai-adobe-microsoft-support-california-bill-requiring-watermarks-on-ai-content/
The bill currently under consideration in California, AB 3211, would require developers of generative AI to label the content it outputs. The March 21, 2024, version of the bill included a provision requiring developers to notify the California Department of Technology within 24 hours of discovering a vulnerability in their labeling system.


Furthermore, the August 22, 2024 version removed the vulnerability notification clause altogether.

In light of these changes, the BSA has reversed course and now supports AB 3211. According to Reuters, Jason Kwon, chief strategy officer at OpenAI, wrote in a letter to the authors of AB 3211 that he supports the bill, saying, 'New technologies and standards will help people understand the origins of the content they find online and distinguish between human-generated and AI-generated content.'
AB 3211 passed the California State Assembly by a vote of 62-0 and will now move on to the State Senate for consideration.
California is also currently debating SB 1047, a bill that would require AI developers to conduct safety testing . OpenAI remains opposed to SB 1047, with Kwon reportedly sending a letter to the state stating, 'AI is enhancing California's economic power. SB 1047 will threaten California's economic growth, slow innovation, and lead to the departure of some of the world's leading engineers and entrepreneurs from California.'
On the other hand, Elon Musk, who has long beenvocal about his dissatisfaction with California, is in favor of SB 1047, stating on August 27, 2024, 'All things considered, SB 1047 should pass,' and 'I have been advocating for AI regulation for over 20 years.'
This is a tough call and will make some people upset, but, all things considered, I think California should probably pass the SB 1047 AI safety bill.
— Elon Musk (@elonmusk) August 26, 2024
For over 20 years, I have been an advocate for AI regulation, just as we regulate any product/technology that is a potential risk…
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